Smart Home

Immerse yourself into the smart home industry—a world where technology and modern living meet.

Enhancing home comfort through state-of-the-art smart technology

The smart home industry is on the consumer and investor radar. The number of IoT devices is increasing. The popularity of proptech is growing. And consumers are becoming more aware of energy efficiency. All these aspects fuel smart home market growth, resulting in more secure, comfortable, and eco-friendly living conditions. Thus, the smart home industry becomes more and more rich in opportunities for startups to capitalize on—solutions for energy use optimization, innovative security systems, systems to automate routine tasks, etc.

At Waveup, we know how to seize these opportunities and propel your business growth. We have a proven track record of securing smart home VC funding, scouting for M&A options, and crafting impeccable smart home industry market entry plans. And our expert team is here to guide you through the dynamic landscape of smart homes.

Get more insights on the sector’s peculiarities by checking our smart home market research.

4X growth
The smart home market is set to quadruple by 2030.


Of households are using smart home devices in 2023.

Fueled by IoT advancements, energy-efficient solutions, and consumer convenience

less energy by 2026 with smart thermostats in every HVAC home.


Every eighth consumer is more likely to buy homes with built-in smart tech.


The anticipated number of IoT devices used globally by 2030.


In 2022, smart home startups raised $1B+ in venture funding

$500M+ secured by 10 deals, mainly covering:

  • Smart energy management solutions
  • Climate control
  • Home AI

Leading smart home venture capital firms

Write to us to know more


The obstacles of smart home startups

Even with the smart home industry’s rapid growth, companies need to stay alert to risks and potential challenges.

Keeping up with tech

Obsolescence is a tricky enemy of smart home solutions. Startups must prove their project’s viability and competitive advantage to the smart home industry investors. And this must form a pivotal part of their smart home industry pitch deck.

Navigating prices

High costs of smart home products can deter average consumers. Plus, it may be difficult to install most smart technologies. Thus, smart home startups should focus on creating user-friendly designs with clear instructions and provide impeccable customer support to enhance the user experience.

Proving scalability

Most smart home startups struggle to demonstrate the scalability of their products and services. Irrelevant or poorly designed business strategies and financial models may fail to address two crucial questions: ‘When should we scale?’ and ‘How fast?.’

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into compelling investment opportunities.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering social commerce market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our smart home investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential smart home investors?

Investors are willing to pour money into the smart home industry because of its rapidly growing market, high innovative potential, and the promise of significant returns from convenient, efficient solutions.

If you are a smart home startup, how easy is it to raise funding today?

It’s rather easy to attract funds for a smart home startup today. Yet, there are some pitfalls companies need to be aware of. First, it’s a capital-intensive industry, meaning you need significant money infusions to develop and market your solutions. Second, the market is highly competitive. Thus, to pitch to investors, you need to present a robust business model, competitive analysis, and impeccable growth strategy.

How long does it take to create a pitch deck and financial model for a smart home startup?

Our expert team usually needs two or three weeks to create an insightful and visually rich smart home pitch deck and a robust financial model. Yet, there can be situations when we need around a month to finish everything. Thus, it’d be better to negotiate the timeline individually.

What are the key mistakes smart home startups make in their pitch decks?

Many smart home pitch decks lack a coherent investment narrative, dampening the overall impact and steering investors towards projects that showcase more clarity and promise. Plus, many fail to address the pivotal ‘Why now?’ question, presenting a poor go-to-market strategy and business model. Finally, most smart home pitch decks fail to demonstrate traction. Like this, investors aren’t sure if everything you’re going to do will work.

How competitive is the smart home market?

The smart home industry is a fiercely competitive landscape with numerous startups and leading companies like Honeywell, Siemens, and Johnson Controls vying for a larger market share.

What services do you provide for investors looking to invest or already investing in smart homes?

In short, we’re steering venture capitalists to promising opportunities in the smart home sector. Our investor package includes detailed due diligence on various projects within the smart home industry, ensuring VCs invest in ventures with substantial potential. Plus, we craft clear and insight-rich pitch decks, provide investors with impeccable fundraising assistance, and bridge the gap between smart home startups and relevant VCs.

Do you provide smart home M&A support?

Absolutely! We offer assistance in pinpointing smart home M&A opportunities, creating CIMs, and performing modeling for both buy-side and sell-side deals.

Do you make intros to smart home VCs?

Sure! We specialize in connecting startups with the relevant smart home VCs. After a careful evaluation of your project based on various factors such as round size, team setup, and product, we facilitate smooth collaboration with investors, guiding you throughout the deal process and thereafter.

Do you have available data or research to purchase on the smart home market?

Yes, we do! Our analysts ensure customized smart home market research. We pay attention to every detail, including competitive analysis and industry reports. Plus, we utilize reliable proprietary data sources to help you wrap your head around the smart home scene.

Which growth stage of companies have you worked with in the past?

Our proficiency lies in guiding projects from the Seed to Series B growth phases within the smart home industry and beyond. Moreover, we support companies in pre-seed and Series C+ stages and also engage in collaboration with established firms and investment funds.

Industries we work with

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Building a solution in the smart home industry? Get in touch with us

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