Smart Home

Identify lucrative market opportunities and stay informed on emerging trends to excel in this evolving sector at the intersection of technology and modern living.

Enhancing home comfort through state-of-the-art smart technology

The smart home market is experiencing a transformative shift driven by the integration of advanced technologies and rising consumer expectations. IoT devices, AI-powered automation, and energy-efficient solutions propel market growth, leading to more comfortable, secure, and eco-friendly living environments. While the smart home industry embraces these innovations, new opportunities for disruption and market expansion emerge. Waveup is dedicated to unearthing hidden opportunities in high-growth industries, such as smart home, applying market knowledge to assist our clients in formulating and implementing result-driven growth roadmaps. In-depth industry analytics form the foundation of our services, delivering comprehensive support in the design and execution of growth ventures – from securing smart home startup VC funding to scouting for M&A prospects and crafting new smart home industry market entry plans. Whether your needs are limited to gaining industry insights or you want to receive bespoke guidance, we are here to help you confidently navigate the dynamic market and receive smart home financing for your project.

The number of households using smart home devices in 2023 represents 46.5% of the total number of US households.


The security & access control segment dominated the industry in 2022 and accounted for the highest share of more than 30.4% of the overall revenue.

Fueled by IoT advancements, energy-efficient solutions, and consumer convenience

By 2026, smart thermostats in all HVAC homes could cut annual energy use for heating/cooling by 9%.


81% of consumers indicate a higher likelihood of buying a new home if it comes equipped with smart technology.


By 2030, an estimated 25.4 billion IoT devices are anticipated to be in use worldwide.


In 2022, ssmart home venture capital market size reached $1B+

$500M+ secured by 10 deals, mainly covering:

  • Smart energy management solutions
  • Climate control
  • Home AI

Leading smart home venture capital firms we worked with

Write to us to know more


The challenges of smart home startups

Despite the unprecedented growth and transformative potential of the smart home venture capital industry, players must remain vigilant of potential risks and challenges in order to succeed in the rapidly-evolving landscape.

Keeping pace with technological advancements

Rapid technological changes can make smart home solutions obsolete quite quickly. To overcome this, startups must convince smart home investment funds of their ability to adapt and evolve their tech stack in order to stay competitive. This forms a critical part of the smart home pitch deck.

Proving scalability

Companies often face hurdles in demonstrating the scalability of their product or service, struggling to identify the most suitable growth blueprint and answer two main questions – when should we scale and how fast?

Navigating regulatory landscapes

With growing concerns about data privacy and security, smart home startups face the big issue of navigating complex regulatory landscapes. If not addressed properly, this could impact their attractiveness to potential smart home industry investors.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into compelling investment opportunities.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering social commerce market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our smart home investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more

Industries we work with

Working on a smart home startup and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

Form submitted successfully.

Privacy Preference Center