Agriculture and Farming

Step into the agriculture and farming industry—the backbone of global food security and a cornerstone of economic sustainability.

Cultivating progress

The agriculture and farming sector is at the heart of the global food supply. Demand for sustainability, cutting-edge technologies, and supply chain optimization drive market growth. Plus, the industry draws a significant spotlight for investors.

Why it matters:

The agriculture and farming sector is seen as a greenfield opportunity for startups:

  • Precision agriculture
  • Sustainable farming solutions
  • Urban and vertical farming
  • Supply chain optimization

Between the lines:

Be aware of challenges as they are hitting from all sides—environmental concerns, access to the market, regulatory landscape, seeking venture funding.

Our team has significant experience with agriculture and farming startups and knows how to build successful businesses that draw investor interest

Funding attracted
Startups supported
Sectors encompassed

What we do:

Our expert team is skilled in securing agriculture funding, managing M&A deals, creating solid business models and market entry strategies, and devising impeccable and visually appealing pitch decks.

Go deeper:

Explore our agriculture and farming market research to learn more about industry trends, market opportunities, funding strategies, and potential risks.

2x growth
By 2032, the agriculture and farming market is forecasted to double.


Demand for food production increases by 70%.

Powered by technological innovations, the growing global demand for food, and a shift towards sustainability

Crop yields are forecasted to increase by 20% through gene editing and AI-powered solutions.


Vertical farming and precision irrigation are expected to reduce water usage by up to 80%.


By 2050, it’s projected that both food waste and greenhouse gas emissions can be cut down by half.


In 2022, agriculture and farming startups attracted over $840M in venture capital

Key verticals:

  • Precision agriculture
  • Digital farming
  • Alternative protein sector
  • Waste reduction and repurposing

Leading agriculture and farming investors

Write to us to know more

Obstacles of agriculture and farming startups

Starting a new business comes with a set of challenges.

Access to funding:

It’s no surprise that agriculture and farming startups require substantial financial support. Just imagine all these expenses on land acquisition, equipment purchase, and operational costs. And securing funds isn’t always a piece of cake.

Why it matters

Lack of funding? Here is what it leads to:

  • Limited ability to scale operations
  • Problems with adopting new technologies
  • Hurdles with staying afloat during the early stages of business development

What it takes:

  • Develop a strong business plan: it will help clearly outline the startup’s value proposition, financial forecasts, and market analysis
  • Network in agtech circles: networking is key to the venture capital world (forge ties with entrepreneurs, investors, and experts in the agriculture sector)
  • Leverage agriculture programs: participate in accelerators and incubators specifically focused on agriculture

Environmental issues:

Weather is one of the critical factors that agriculture and farming startups should consider. Think about weather patterns—droughts, floods, and increased pest activity—surely, they will add to your startup problem list.

Why it matters

The environmental factors can cause:

  • Crop failures
  • Reduced yields
  • Increased costs for pest control and irrigation

What it takes:

  • Utilize sustainable farming practices (regenerative agriculture, for example): they will improve soil health and resilience
  • Invest in climate-smart agriculture technologies (drought-resistant seeds could be a good choice): they can help mitigate the weather-related risks

Market access:

Breaking into the agriculture and farming market is no easy feat. Startups may find it hard to sort through the flood of industry regulations and certifications. Plus, lack of established relationships, limited brand recognition, price competition, etc.

Why it matters:

No market access, no:

  • Selling products at fair prices
  • Financial stability
  • Produce gain

What it takes:

  • Build partnerships with local distributors, retailers, and farmers
  • Leverage digital platforms and networks for D2C sales
  • Participate in agricultural cooperatives (and it will open doors to integration into larger supply chains)

Complying with regulations:

If startups don’t want to miss their shot, they must navigate the complex regulatory environment of the agriculture and farming industry.

Why it matters:

A failure to comply with regulations can result in:

  • Legal penalties
  • Loss of licenses
  • Damage of reputation

What it takes:

  • Engage with legal and regulatory experts (they will help you keep up with the laws)
  • Stay tuned (you need to know about all the changes occurring)
  • Take part in industry associations for advocacy and support (this will be really beneficial)
  • Implement robust quality control and safety systems (to make sure all standards are met)
Building a solution in the agriculture and farming industry? Get in touch with us

Fuel your next stage of growth with Waveup—your one-stop shop for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design. Leave your email, and let’s chat!

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