Agriculture and Farming

Step into the agriculture and farming industry—the backbone of global food security and a cornerstone of economic sustainability.

Cultivating progress

The agriculture and farming sector is at the heart of the global food supply. Demand for sustainability, cutting-edge technologies, and supply chain optimization drive market growth. Plus, the industry draws a significant spotlight for investors.

Why it matters:

The agriculture and farming sector is seen as a greenfield opportunity for startups:

  • Precision agriculture
  • Sustainable farming solutions
  • Urban and vertical farming
  • Supply chain optimization

Between the lines:

Be aware of challenges as they are hitting from all sides—environmental concerns, access to the market, regulatory landscape, seeking venture funding.

Our team has significant experience with agriculture and farming startups and knows how to build successful businesses that draw investor interest

Funding attracted
Startups supported
Sectors encompassed

What we do:

Our expert team is skilled in securing agriculture funding, managing M&A deals, creating solid business models and market entry strategies, and devising impeccable and visually appealing pitch decks.

Go deeper:

Explore our agriculture and farming market research to learn more about industry trends, market opportunities, funding strategies, and potential risks.

2x growth
By 2032, the agriculture and farming market is forecasted to double.


Demand for food production increases by 70%.

Powered by technological innovations, the growing global demand for food, and a shift towards sustainability

Crop yields are forecasted to increase by 20% through gene editing and AI-powered solutions.


Vertical farming and precision irrigation are expected to reduce water usage by up to 80%.


By 2050, it’s projected that both food waste and greenhouse gas emissions can be cut down by half.


In 2022, agriculture and farming startups attracted over $840M in venture capital

Key verticals:

  • Precision agriculture
  • Digital farming
  • Alternative protein sector
  • Waste reduction and repurposing

Leading agriculture and farming investors

Write to us to know more

Obstacles of agriculture and farming startups

Starting a new business comes with a set of challenges.

Access to funding:

It’s no surprise that agriculture and farming startups require substantial financial support. Just imagine all these expenses on land acquisition, equipment purchase, and operational costs. And securing funds isn’t always a piece of cake.

Why it matters

Lack of funding? Here is what it leads to:

  • Limited ability to scale operations
  • Problems with adopting new technologies
  • Hurdles with staying afloat during the early stages of business development

What it takes:

  • Develop a strong business plan: it will help clearly outline the startup’s value proposition, financial forecasts, and market analysis
  • Network in agtech circles: networking is key to the venture capital world (forge ties with entrepreneurs, investors, and experts in the agriculture sector)
  • Leverage agriculture programs: participate in accelerators and incubators specifically focused on agriculture

Environmental issues:

Weather is one of the critical factors that agriculture and farming startups should consider. Think about weather patterns—droughts, floods, and increased pest activity—surely, they will add to your startup problem list.

Why it matters

The environmental factors can cause:

  • Crop failures
  • Reduced yields
  • Increased costs for pest control and irrigation

What it takes:

  • Utilize sustainable farming practices (regenerative agriculture, for example): they will improve soil health and resilience
  • Invest in climate-smart agriculture technologies (drought-resistant seeds could be a good choice): they can help mitigate the weather-related risks

Market access:

Breaking into the agriculture and farming market is no easy feat. Startups may find it hard to sort through the flood of industry regulations and certifications. Plus, lack of established relationships, limited brand recognition, price competition, etc.

Why it matters:

No market access, no:

  • Selling products at fair prices
  • Financial stability
  • Produce gain

What it takes:

  • Build partnerships with local distributors, retailers, and farmers
  • Leverage digital platforms and networks for D2C sales
  • Participate in agricultural cooperatives (and it will open doors to integration into larger supply chains)

Complying with regulations:

If startups don’t want to miss their shot, they must navigate the complex regulatory environment of the agriculture and farming industry.

Why it matters:

A failure to comply with regulations can result in:

  • Legal penalties
  • Loss of licenses
  • Damage of reputation

What it takes:

  • Engage with legal and regulatory experts (they will help you keep up with the laws)
  • Stay tuned (you need to know about all the changes occurring)
  • Take part in industry associations for advocacy and support (this will be really beneficial)
  • Implement robust quality control and safety systems (to make sure all standards are met)


How attractive is the industry to potential agriculture investors?

The agriculture and farming industry captivates investors with its vital role in global food production, technological innovation, and a strong shift towards sustainable practices.

If you are an agriculture and farming startup, how easy is it to raise funding today?

Nowadays, agriculture and farming startups have a better shot at raising funds, especially if they bring innovative and sustainable solutions to the table.

How long does it take to create a pitch deck and financial model for an agriculture and farming startup?

On average, our team needs two or three weeks to complete all the documentation. However, sometimes we may need more time, yet not more than a month, owing to a hectic schedule and project complexity. For more details, contact us.

What are the key mistakes agriculture and farming startups make in their pitch decks?

Many agriculture and farming pitch decks miss essential data to showcase a robust market potential and a clear answer to the ‘Why now?’ question. Another common mistake is the absence of a cohesive and persuasive investment story. Plus, not mentioning competitors doesn’t give the VCs a clear comprehension of how a startup is going to stand out.

How competitive is the agriculture and farming market?

The agriculture and farming market is a competitive arena. And the competition is fueled by a surge in sustainable farming demands.

What services do you provide for investors looking to invest or already investing in agriculture and farming?

We assist investment funds in carrying out comprehensive due diligence of promising agriculture projects to help decide whether the opportunity is worth investing in. We also provide end-to-end fundraising support to the partner fund’s portfolio companies.

Do you provide agriculture and farming M&A support?

Yes, we do! Our team assists with agriculture M&A by scouting for promising opportunities, evaluating them for potential success, and facilitating smooth partnerships that continue well after the deal is closed.

Do you make intros to agriculture and farming VCs?

Absolutely! If your startup project aligns with certain criteria like round size, team expertise, and product quality, we can assist you in connecting with agriculture VCs. This service is integrated into our extensive investor relations package, which encompasses creating a pipeline of investors keen on agriculture and farming, preparing startups for introductory meetings with them, and facilitating communication post-deal.

Do you have available data or research to purchase on the agriculture and farming market?

Absolutely! Our analysts provide customized market intelligence on the agriculture and farming market, including industry reports, competitive analysis, and market research to set you up for success. We leverage reliable proprietary data sources to help you get a full grasp of the agriculture landscape, including things like the market’s size, diversity, and competition.

Which growth stage of companies have you worked with in the past?

Our team provides business growth and fundraising assistance to agriculture industry newcomers, guiding them from the initial Pre-Seed stage all the way through to Series C and beyond.

Building a solution in the agriculture and farming industry? Get in touch with us

Fuel your next stage of growth with Waveup—your one-stop shop for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design. Leave your email, and let’s chat!

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