Internet of Things (IoT)

Unlock the power of the IoT Industry and stay ahead by exploring new opportunities and staying informed on emerging industry trends.

Transforming the world one device at a time with IoT tech

The internet of things industry is transforming the way devices, systems, and people connect and interact, fueled by the rapid proliferation of sensors, smart devices, and data analytics. IoT enables seamless communication between objects and systems, creating efficiencies and insights that drive innovation across industries. As the number of connected devices continues to grow exponentially, so does the potential for IoT applications and services. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like the internet of things, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving Internet of Things landscape.

IoT is projected to quintuple in size with an impressive 26%+ growth rate from 2022 to 2030.


By 2025, an estimated 25.4 billion IoT devices are anticipated to be in use worldwide.

Driven by 5G adoption, widespread device integration, and enterprise contribution

By 2030, 75% of all devices will be part of the Internet of Things.


The 5G IoT market is set to grow nearly 20x to $40.2 billion by 2026, enhancing IoT applications due to increased data transfer speeds.


By 2024, enterprise IoT is projected to contribute approximately 75% of the entire IoT market.


IoT startups raised $2.8B+ in Venture Capital in 2022

With the largest deals going to:

  • Industrial
  • Smart Cities
  • Wearables
  • Smart Home Technologies

Leading IoT investors

Write to us to know more


The challenges of internet of things startups

Despite the exponential growth and disruptive potential of the IoT industry, startups encounter a distinct set of challenges, especially in attracting venture capital investment.

Gauging business potential

Advancing in the evolving IoT industry can be a formidable challenge. The absence of defined standards and the uncertainty tied to relevant metrics can transform business assessment into a complex and prolonged process, potentially influencing investors’ willingness to partake in a venture.

Attracting the right capital

In the constantly evolving fundraising landscape, it’s crucial to understand how to construct an engaging business narrative reflected in a tailored IoT pitch deck and address the shifting investment realities, select the most appropriate funding sources, and devise a pitch that can convincingly market the business opportunity to potential investors.

Accelerating growth

With numerous validated go-to-market frameworks and growth models accessible, companies often find themselves wrestling to pinpoint the most fitting strategy and respond to the two critical queries – when is the perfect timing to scale and at what speed should it happen?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our IoT investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on an IoT project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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