industry spotlight


Tap into the wellness industry—where health awareness meets tech innovations to drive the sector’s growth.

The future of wellness

The wellness industry is on a steady upward climb, driven by rising chronic diseases, tech innovations, and consumer health awareness. The wellness industry’s growth has caught the attention of many investors who are particularly interested in scalable and socially responsible businesses. Given its focus on well-being, innovation, and technology, the wellness sector’s future looks promising.

Why it matters:

This positive outlook opens up numerous opportunities for wellness startups, including:

  • Personalized wellness
  • Mental wellness apps
  • Functional food & beverages
  • Digital therapeutics

Between the lines:

The industry’s growth potential comes with significant challenges, such as intense competition, customer trust and retention, and regulatory hurdles.

With vast experience helping wellness startups, our Waveup expert team knows what makes companies succeed and shine for investors

Attracted in funding
Companies propelled
Sectors examined

What we do:

We assist in securing the necessary venture capital, creating persuasive and insightful pitch decks and solid business models, and pinpointing the most beneficial M&A opportunities.

Go deeper:

Look through our wellness market research to discover the latest trends, key industry insights and challenges, and cheat codes to attract investment.

2x growth
The wellness market is expected to almost double by 2032.


Individuals globally are trying to live a healthier lifestyle.

Fueled by rising chronic diseases and consumer health awareness

Individuals globally are eager to use wearables.


Individuals seek personalized services that leverage biometric data to make recommendations.


Of the nation’s annual healthcare costs are accounted for by chronic diseases.


In 2023, wellness startups attracted over $3.79B in funds

With major deals covered in:

  • Digital health
  • Mental health
  • Fitness tech
  • Femtech

Leading health and wellness venture capital firms

Write to us to know more

Wellness startup challenges

We’ve spotted the top challenges founders must tackle.

Fundraising quest:

Securing health and wellness venture capital isn’t an easy feat. Prepare to face intense competition and investor skepticism about product efficacy and market potential.

Why it matters:

Without sufficient funding, it will be difficult to:

  • Scale operations
  • Refine products
  • Market products effectively

What it takes:

  • Secure early traction and a strong competitive edge
  • Communicate your unique value proposition clearly
  • Arm yourself with an effective investor outreach strategy
  • Create a compelling pitch deck

Regulatory compliance:

Be ready to play hard while complying with strict and ever-changing regulations in the wellness industry.

Why it matters:

Failure to comply may result in:

  • Fines
  • Legal challenges
  • Business shutdown

What it takes:

  • Stay updated on regulatory changes
  • Invest in legal expert advice
  • Collaborate with industry associations

Intense competition:

The wellness market is highly saturated with various products and services. Surely, this makes it hard for newcomers to stand out and secure their market position.

Why it matters:

Intense competition may lead to:

  • Increased marketing costs
  • Lower profit margins
  • Problems with customer loyalty
  • Slower growth

What it takes:

  • Develop a strong brand identity
  • Specialize in niche markets
  • Ensure exceptional customer service

Limited funding:

New wellness startups must prove their credibility and demonstrate the safety and effectiveness of their products/services.

Why it matters:

Lack of customer trust leads to:

  • Low customer retention and referral rates
  • Increased churn rate
  • Brand damage

What it takes:

  • Be open about your business practices, sourcing of materials, etc.
  • Provide educational content to help customers understand your products/services
  • Leverage customer feedback to enhance user experience


How attractive is the industry to potential wellness investors?

The wellness industry is highly attractive for investors due to its high-growth market, strong consumer demand, and socially positive impact.

If you are a wellness startup, how easy is it to raise funding today?

It can be a challenging journey due to fierce competition, investor scrutiny, and current economic conditions.

How long does it take to create a pitch deck and financial model for a wellness tech startup?

On average, we handle documentation in 2-3 weeks. But sometimes it might take around a month. Feel free to ask for more information.

What are the key mistakes wellness startups make in their pitch decks?

The absence of an investment narrative, a solid competitive moat, and a clear path to profitability are the top mistakes we’ve observed in many wellness startup decks. These shortcomings may lead investors to overlook your pitch, even if your wellness solution is really disruptive.

How competitive is the wellness market?

It’s a real battlefield. Numerous established companies and industry newcomers are competing for market share.

What services do you provide for investors looking to invest or already investing in the wellness industry?

We help investors identify promising wellness opportunities through thorough due diligence. Additionally, we support our partner fund’s portfolio companies in their fundraising efforts.

Do you provide wellness M&A support?

Sure thing! We help pinpoint the most relevant M&A options, craft compelling CIMs, and perform modeling for buy-side and sell-side deals.

Do you make intros to wellness VCs?

We help you reach wellness VCs if your project matches their requirements concerning round size, team, and product. Our comprehensive investor relations package covers investor networking, preparation for initial meetings, and maintaining communication post-deal.

Do you have available data or research to purchase on the wellness market?

Our experts deliver insights on the wellness market, including industry analysis, competition assessments, and market overviews. Utilizing trusted data, we help you identify opportunities, challenges, and investment trends in the wellness industry.

Which growth stage of companies have you worked with in the past?

We support wellness tech startups from Pre-Seed to Series C+ stages, offering growth and fundraising assistance.

Diverse industries we work with

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Looking to get into the wellness industry? Reach out, and let’s talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let’s discuss your project!

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