Explore the dynamic sportswear venture capital industry, identify emerging market opportunities, and stay informed on the latest industry trends to maintain a competitive edge in athletic wear.

Elevating athletic lifestyle with next-gen sportswear technology

The sportswear industry is undergoing a dynamic change fueled by the integration of advanced technologies and evolving consumer preferences. Performance fabrics, wearable tech, and sustainable materials shape the sportswear market, leading to more functional, eco-friendly, and stylish athletic wear. As the sportswear sector adapts to these advancements, new possibilities for innovation and industry disruption arise. Waveup reveals untapped opportunities in burgeoning and fast-growing sectors by harnessing market insights to enable our clients to develop and execute proven growth strategies. Our services are grounded in thorough industry analysis, offering all-encompassing assistance in planning and carrying out growth initiatives – from raising capital to identifying M&A sportswear opportunities and deep sportswear market research. No matter if you’re in search of industry knowledge or looking for personalized support, we are here to help you confidently navigate the ever-evolving market.

E-commerce sales of the sportswear segment are expected to grow 2.6 times faster compared to brick-and-mortar stores.


Of consumers are interested in buying clothes with embedded technology, highlighting the growing demand for tech-driven sportswear.

Driven by growing health and fitness awareness, technological advancements, and the rise in athleisure fashion
9 out 10 people

Confirm their health awareness has increased after the Covid-19 pandemic.


Annual growth rate of the smart clothing market by 2030.


Of consumers wear athleisure items more often as everyday clothing.


In 2022, sportswear startups attracted over $5B in funding

With the largest deals going to:

  • Athleisure Wear
  • Sustainable Sportswear
  • Sports Accessories and Equipment
  • Smart Sportswear

Leading sportswear venture capital firms we worked with

Write to us to know more


The challenges of sportswear startups

In the rapidly evolving sportswear industry, startups face a unique blend of challenges, particularly when it comes to unlocking venture capital funding to fuel their next stage of growth.

Competitive pricing and profit margins

Companies face the challenge of setting competitive pricing while maintaining healthy profit margins. Finding the right balance between affordability and profitability is crucial for attracting customers and sustaining business growth in a competitive market.

Customer loyalty and retention

Building a strong brand presence and fostering customer loyalty are key challenges of sportswear startups. Establishing a recognizable brand identity, creating a positive brand image, and delivering exceptional customer experiences are essential for gaining customer trust and drive strong retention.

Product innovation and differentiation

Startups need to continually innovate and differentiate their products to stay ahead in the market. Developing cutting-edge designs, incorporating advanced materials and technologies, and addressing evolving customer needs and preferences are critical for gaining a competitive edge to drive customer engagement.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning sportswear pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our sportswear investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more
Working on a sportswear project and need help? Connect with us

Our unique expertise comes from being consistently involved in new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

Form submitted successfully.