Learn what it takes to secure sportswear venture capital within the industry where technology meets style.

Tech future of sportswear

Tech advancements, a surge in wellness and health initiatives, and changing consumer tastes are fueling the growth of the sportswear industry. Sustainable materials, wearable tech, and performance fabrics shape the sportswear market, leading to more functional, eco-friendly, and stylish athletic wear. Owing to these changes, opportunities for new projects are emerging rapidly.

At Waveup, we’re poised to pinpoint the most successful opportunities for startups to capitalize on. We have a proven track of successful cases in propelling business growth, fundraising, identifying M&A sportswear options, and devising robust market entry plans.

Get more insights on the sportswear industry through our market research.

E-commerce sales of the sportswear segment are expected to grow 2.6 times faster compared to brick-and-mortar stores.


Of consumers are willing to buy clothes with embedded technology.

Driven by growing health and fitness awareness, technological advancements, and the rise in athleisure fashion

Nine out of ten customers confirm their health awareness has increased after the Covid-19 pandemic.


The smart clothing market is projected to grow by 26% by 2030.


Consumers wear athleisure items more often than everyday clothing.


In 2022, sportswear startups secured over $5B in funding.

With the largest deals going to:

  • Athleisure Wear
  • Sustainable Sportswear
  • Sports Accessories and Equipment
  • Smart Sportswear

Leading sportswear venture capital firms

Write to us to know more


The challenges of sportswear startups

Transformative changes and abundant opportunities within the sportswear industry come with their price tag.

Surviving in a saturated market

The sportswear industry is a sink-or-swim landscape. Giants like Nike and Adidas control most of the market, making it challenging for new players (over 4K startups nowadays) to carve a niche and stand out. Thus, to swim, startups should focus on a specific product niche, and constant design, materials, and tech innovations, and build a strong brand.

Customer loyalty and retention

Customer loyalty is key to surviving in a competitive market. To retain customers, sportswear startups need to establish their brand identity, create a positive brand image, and ensure impeccable customer experiences. All this requires additional funding. Thus, newcomers should also focus on creating persuasive sportswear pitch decks and cohesive investment storylines to grab sportswear VCs’ attention.

Sustainability hurdle

Nowadays, consumers are increasingly concerned about environmental issues. And sportswear startups are expected to provide eco-friendly goods and services. Yet, meeting these expectations while maintaining profitability may be challenging. To address this issue, sportswear startups should use eco-friendly materials, make their supply chains transparent, and obtain relevant certifications.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning sportswear pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our sportswear investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


How attractive is the industry to potential sportswear investors?

The sportswear industry is highly attractive to potential investors. It’s innovative and diversified and has a large and growing market ($300B by 2030). Plus, the rise of e-commerce and athleisure.

If you are a sportswear startup, how easy is it to raise funding today?

Yes, the sportswear funding environment is favorable. Yet, the level of difficulty in raising funds depends on the startups themselves. A robust business model and a clear comprehension of the market peculiarities, trends, and rivals may give the ventures a strong advantage.

How long does it take to create a pitch deck and financial model for a sportswear startup?

To create all the documentation, we usually need from two to three weeks. However, the exact duration may vary depending on the project complexity and the workload of our expert team. Thus, it’s better to discuss the time frames individually.

What are the key mistakes sportswear startups make in their pitch decks?

Many sportswear pitch decks fall short of providing a clear investment narrative. Many of them don’t precisely address the crucial question of why they have chosen this specific market at this particular time. Plus, some of them don’t demonstrate strong traction or a solid go-to-market strategy and don’t include a competition analysis. As a result, they miss an opportunity to prove their market knowledge to potential investors.

How competitive is the sportswear market?

Although the sportswear market is still growing, it’s turning into a highly saturated space with over 4K startups and a plentiful number of big players like Adidas and Nike.

What services do you provide for investors looking to invest or already investing in sportswear?

Our extensive investor package includes due diligence on sportswear projects, the creation of a compelling and visually appealing sportswear pitch deck, and an impeccable fundraising game within the sportswear sector and beyond.

Do you provide sportswear M&A support?

Certainly! We ensure support for your M&A objectives, whether within the sportswear field or other sectors. Our services cover everything from the initial deal search and valuations to due diligence and collaboration after the deal is completed.

Do you make intros to sportswear VCs?

Certainly! Our experts help you reach the relevant sportswear VCs. Plus, we evaluate your project based on team composition, round size, and product, ensuring beneficial partnership with investors from the initial meet-up to post-deal cooperation.

Do you have available data or research to purchase on the sportswear market?

Yes, we do! Our team offers comprehensive market insights into the sportswear industry. We aim to give you a competitive advantage by providing deep industry reports and evaluations of rivals. Using data from trusted sources, we help you fully understand the sportswear landscape with its challenges, opportunities, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

Our team offers growth and fundraising help to sportswear startups at every stage of their growth journey, from the Pre-Seed stage all the way through to Series C and beyond.

Start your growth journey with us

Stepping into the sportswear landscape? We know the way. From end-to-end fundraising support to outsourced M&A guidance and growth blueprinting, Waveup will help you accelerate your journey to success. Drop us your email, and let's talk!

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