Food & Beverage

Unlock the potential of the food & beverage industry, a dynamic and promising domain where culinary art meets entrepreneurial innovation.

Unleashing the future of the Food & Beverage industry

The food and beverage venture capital industry is experiencing a transformative shift driven by scientific discoveries, the adoption of new technologies, and rising consumer expectations. This shift presents a promising landscape for food and beverage venture capital. Meal kits, smart appliances, and plant-based alternatives are driving market growth, offering more convenient, nutritious, and eco-friendly culinary experiences. As the food tech & beverage market embraces these innovations, new opportunities for disruption and market expansion are emerging. At Waveup, we specialize in the food and beverage venture capital space, dedicated to unearthing hidden opportunities in this high-growth industry. We apply market intelligence and in-depth industry analytics to assist our clients in formulating and implementing result-driven growth roadmaps. Our comprehensive services range from securing funding for food & beverage and creating compelling food and beverage pitch decks to scouting for potential mergers and acquisitions and crafting new market entry plans. With a focus on supporting food and beverage startups, we understand the unique dynamics and challenges of this industry. Our expertise allows us to deliver tailored guidance and actionable insights, enabling our clients to confidently navigate the dynamic Food and Beverage landscape.

The food & beverage industry is expanding rapidly, with a projected growth rate of 7.3% from 2022 to 2030.


Distribution channels will grow in the supermarkets/hypermarkets market segment, which will gain $895.4 billion of global annual sales by 2026.

Propelled by changing consumer preferences, technological advancements, and sustainability initiatives
1 in 3

Food and beverage industry observes a rising trend of consumers actively seeking healthier and sustainable food options, with one in three individuals opting for organic or plant-based products.


Online food orders account for nearly 40% of total restaurant sales, reflecting the growing consumer preference for convenience and digital accessibility.


It is estimated that the global urban population will reach 2.5 billion by 2050, creating a significant market opportunity for food and beverage companies.


Food and beverage startup funding raised $15.8B in 2022

With major deals covering:

  • Food delivery and aggregators
  • Functional and healthy foods
  • Direct-to-Consumer (DTC) Brands
  • Sustainability and waste reduction

Leading food & beverage venture capital firms

Write to us to know more


The challenges of food & beverage startups

While the food and beverage sector presents enormous potential for growth, startups must surmount the complex task of persuading venture capitalists about their robust viability and impressive growth prospects.

Measuring business performance

Making headway in a fast-growing industry can be a daunting task. The unavailability of established baselines and the ambiguity linked with appropriate metrics can make business evaluation and its presentation to investors a convoluted and time-consuming journey affecting funders’ decision to participate in a venture.

Securing the right funding

In the constantly evolving fundraising landscape, it’s crucial to understand how to construct an engaging business narrative addressing the shifting investment realities, select the most appropriate food and beverage angel investors and VC funds, and devise a tailored food and beverage pitch deck that can convincingly market the business opportunity to potential investors.

Strategizing growth in a saturated market

In spite of a plethora of established go-to-market strategies and growth frameworks, companies often stumble upon difficulties in choosing the most optimal food and beverage market entry strategy and addressing two central questions – when is the ideal time for scaling, and how rapid should this growth be?

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning food and beverage startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for food and beverage startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more
Working on a food and beverage project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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