Consumer Goods

Unlock the vast potential of the consumer goods industry, where innovation meets the needs and desires of consumers.

Pave the way for a consumer goods industry that embraces inclusivity and diversity, tackling new challenges head-on

The consumer packaged goods venture capital industry is undergoing a dynamic evolution driven by the convergence of technology and shifting consumer preferences. From household products and personal care to toys and Jewelry, the consumer goods sector is experiencing a renaissance, offering enhanced products and personalized solutions. Innovative advancements such as smart devices, e-commerce platforms, and subscription services are reshaping the way people engage with and curate their consumer lifestyles. As the industry embraces these transformative trends, new opportunities for disruption and market expansion emerge. This opens doors for visionary entrepreneurs and investors to capitalize on the evolving demands of the modern consumer. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries, using market intelligence to empower our clients with the tools they need to create effective consumer goods growth strategies. Our services are deeply rooted in comprehensive industry analytics, providing complete support in consumer goods pitch deck designing and implementing growth projects, such as funding, mergers and acquisitions scouting, and new market entries. Whether you are seeking industry insights or full-scope assistance, we are here to guide you confidently through the evolving Consumer Goods landscape.

Consumer durables & non-durables account for about 50% of household consumption.


Approximately 65% of consumers prefer to purchase consumer goods online, indicating the growing popularity of e-commerce in the industry.

Motivated by evolving consumer choices, demographic changes, and the surge in online shopping

Online retail contributes to a reduction of up to 40% in carbon emissions compared to traditional brick-and-mortar stores due to optimized logistics and reduced energy consumption.


The number of digital buyers worldwide is projected to reach 2.14 billion by 2023, indicating a substantial increase in the online consumer base.


Global e-commerce sales are expected to grow by 67% from 2020 to 2025, showcasing the significant expansion of online retail across various sectors.


In 2022, the consumer goods venture capital market size reached over $17.5B in funding

With most of the funds being allocated to:

  • Computers
  • Food and beverages
  • Mobile Devices
  • Drones
  • Smart Home
  • Wearables

Leading consumer goods venture capital funds we worked with

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The challenges of consumer goods startups

While the consumer goods sector presents enormous potential for growth, startups must surmount the complex task of persuading venture capitalists about their robust viability and impressive growth prospects.

Competing in a crowded market

Companies face the challenge of setting competitive pricing while maintaining healthy profit margins. Finding the right balance between affordability and profitability is crucial for attracting customers and sustaining business growth in a competitive consumer goods market.

Customer loyalty and retention

Building a strong brand presence and fostering customer loyalty are key challenges for consumer goods startups. Establishing a recognizable brand identity, creating a positive brand image, and delivering exceptional customer experiences are essential for gaining customer trust and driving strong retention.

Product innovation and differentiation

Consumer goods startups need to continually innovate and differentiate their products to stay ahead in the market. Developing cutting-edge designs, incorporating advanced materials and technologies, and addressing evolving customer needs and preferences are critical for gaining a competitive edge to drive customer engagement. Securing funding from consumer goods angel investors and VC funds further enables startups to fuel their innovation and achieve market success.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning consumer goods pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our consumer goods investment consulting services:

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

Have a consumer goods project in mind? Talk to us

One of our unique advantages lies in our constant exposure to the new & emerging industries and sectors, thus giving us an unparalleled expertise in the areas of innovative business models, disruptive technologies and the latest industry trends.

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