industry spotlight

Omnichannel Commerce

Explore the omnichannel commerce industry—where digital innovation blends with personalized customer experiences to reshape shopping.

Uniting brick and click

With the rapid expansion of e-commerce, having an omnichannel strategy is a must rather than an option if a brand wants to increase sales and connect with customers. The omnichannel industry is gaining momentum, especially given recent advancements in technology and a surge in personalization. Investors, seeing the sector’s growth potential and a promise for high returns, are pouring big bucks into ventures with disruptive ideas.

Why it matters:

The future of the omnichannel industry is bright, meaning startups have plenty untapped opportunities to capitalize on:

  • Personalization
  • Mobile shopping
  • Social commerce integration
  • AI and AR integration

Between the lines:

Despite the rapid growth and positive outlook, challenges remain—earning customer loyalty amidst fierce competition, fundraising hurdles, inventory management issues, etc.—and founders must tackle them head-on.

With vast experience helping omnichannel commerce startups, our Waveup team knows what makes companies succeed and shine for investors

Secured in funds
Ventures advanced
Industries explored

What we do:

We assist in securing the necessary venture capital, creating persuasive and insightful pitch decks and solid business models, and pinpointing the most beneficial M&A opportunities.

Go deeper:

Look through our omnichannel commerce market analysis to discover the latest omnichannel marketing trends, key industry insights and challenges, and the cheat codes to attract investment.

3x growth
The omnichannel commerce market is projected to triple by 2032.


Consumers check products online before visiting a physical store.

Propelled by a demand for a seamless shopping experience, personalization, and tech innovations

Marketers say CDPs improve customer experience the most.


Retailers have issues with personalization.


Retailers claim AI to be a game changer for personalization.


In 2023, omnichannel commerce venture funding reached 750M$

With most funds flowing to:

  • E-commerce platforms
  • Supply chain and logistics
  • CRM and personalization
  • Payment processing and fintech

Leading omnichannel commerce investors

Write to us to know more

Omnichannel commerce startup pitfalls

No pain, no gain. That’s why we’ve listed some of the critical challenges within the industry and possible strategies to address them.

Seamless omnichannel experience:

With the customer at the center of omnichannel retail, the main task is to ensure a positive shopping experience. How? By providing a smooth transition between online and offline channels—consistent product information, pricing, promotions, loyalty programs, in-store pickup, and easy returns.

Why it matters:

A disjointed experience can lead to:

  • Cart abandonment
  • Negative reviews
  • Loss of brand loyalty

What it takes:

  • Invest in a UCP: this platform unites all the sales channels (mobile app, website, brick-and-mortar store)
  • Use omnichannel marketing for consistent messaging and promotions

Raising funds:

Fundraising for an omnichannel commerce solution is about substantial upfront investments in skilled personnel, inventory management, and technology. That’s why VCs seek tangible proof of your startup’s competitive viability and growth potential.

Why it matters:

Lack of VC funding leads to:

  • Limited tech advancements
  • Inventory management problems
  • Inadequate marketing efforts
  • Struggles in scaling operations
  • Reduced competitive edge

What it takes:

  • Build a solid business plan and value proposition
  • Showcase your team—their expertise, experience, commitment
  • Demonstrate a proven market demand and a clear path to profitability
  • Craft an investor-appealing pitch deck

Inventory management:

You need to always see what’s in stock everywhere and at any time. It won’t let your customers buy items that are out-of-stock and allows for features like “check store availability.” You also must have a smooth process for getting online orders ready for pickup in stores.

Why it matters:

Inaccurate inventory results in:

  • Order cancellations
  • Lost sales
  • Slow shipping times
  • Missed delivery windows

What it takes:

  • Implement IMS to have real-time data across all channels
  • Consider dropshipping or warehousing options to better position your inventory

Building customer loyalty amidst competition:

The omnichannel market is crowded with numerous established brands and new players. And standing out here depends on earning customer loyalty. Focus on offering personalized experience, exceptional customer service, and unique loyalty programs.

Why it matters:

Without customer loyalty, startups struggle to:

  • Maintain sales
  • Compete with established players

What it takes:

  • Leverage customer data to suggest product offers and tailor your ads
  • Offer omnichannel customer support across social media, email, and phone
  • Create loyalty programs that reward buying, participating, and referring friends


How is omnichannel retailing changing the retail industry?

Omnichannel retail blends online and in-store shopping. It offers convenience and personalization, boosting sales, loyalty, and efficiency for retailers.

How attractive is the industry to potential omnichannel commerce investors?

VCs eye carefully for each disruptive omnichannel commerce project as this industry is highly appealing to them. Strong market growth potential, a future-proof approach, and constant tech innovations promise significant returns.

If you are an omnichannel commerce startup, how easy is it to raise funding today?

It’s not hard to get funded as the industry is in the spotlight among investors. However, given intense competition and a saturated market, you must have a well-crafted pitch, a strong business plan, and a focus on personalization and tech innovation.

How long does it take to create a pitch deck and financial model for an omnichannel commerce startup?

Normally, it takes our team about 2-3 weeks to complete all necessary documents. But in some cases, it could take up to a month. Get in touch for further details.

What are the key mistakes omnichannel commerce startups make in their pitch decks?

The main problem is the absence of an investment story that connects all the slides together. Showing only graphs, numbers, and charts isn’t the best way to secure funding. Investors will feel bored and skip to a more appealing project with a persuasive narrative, a solid competitive moat, significant traction, a solid business plan, and a unique value proposition. Thus, ensure you have all this in your deck.

How competitive is the omnichannel commerce market?

The competition in this sector is relentless, so founders must apply much effort to remain competitive. Besides, an effective omnichannel marketing strategy can secure your startup’s future. So, ensure your personalized experiences can build lasting loyalty.

What services do you provide for investors looking to invest or already investing in omnichannel commerce?

We help investors evaluate omnichannel commerce investment opportunities by conducting in-depth research and presenting valuable insights in a visually appealing format. We also provide comprehensive fundraising services to the portfolio companies of our partner funds.

Do you provide omnichannel commerce M&A support?

Sure thing! We guide M&A in the omnichannel industry and beyond, from finding deals to due diligence and post-deal collaboration.

Do you make intros to omnichannel commerce VCs?

We help you reach omnichannel commerce VCs if your project matches their requirements, such as round size and product. Our comprehensive investor relations package covers investor networking, preparation for initial meetings, and maintaining communication post-deal.

Do you have available data or research to purchase on the omnichannel commerce market?

Our team provides tailored market insights for the omnichannel commerce industry, including competitor evaluations and extensive market research. Utilizing reliable data, we help you navigate the industry’s landscape, identifying challenges, opportunities, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

We guide startups from Pre-Seed to Series C+, facilitating interactions with major investors and funds.

Looking to get into the omnichannel commerce industry? Reach out, and let’s talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let’s discuss your project!

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