Smart Watches

Unveil a realm of smartwatch innovations. Explore the ins and outs of this burgeoning yet fiercely competitive industry, unearth the opportunities, master the art of overcoming obstacles, and unlock strategies to leapfrog over rivals.

Combine time and tech today, upgrade the future tomorrow

Fueled by a soaring health consciousness, an insatiable appetite for seamless connectivity and technological innovations, the smartwatch industry is on the rise. Health and wellness integration, customization and personalization, targeted solutions for niche markets, and AI are only some of the opportunities smartwatch startups can capitalize on. And yes, the sector is brimming with immense growth potential, but…

Fortunes can’t be made overnight

Competition packs a punch. More than 1.3K of fresh blood is flooding the sector, while the top dogs like Apple, Samsung, and Garmin are protecting their market share. Like this, the newcomers may need to sink their teeth into a fiercely contested market to carve out a slice.

Securing funding isn’t a cakewalk these days, either. Smartwatch startups must come up with a unique solution, blending tech innovations with elements of health analytics and fashion to stand out and raise funds, as a result.

Coming up with a bright idea is just the beginning

Having secured over $2B in funding, crafted robust startup business plans within 80 verticals, including the smartwatch industry, and propelled growth of more than 600 ventures, at Waveup, we will guide your success journey from seed to harvest. Dip your toes into smartwatch sector insights by checking our smartwatch market research.

The smartwatch market is expected to double, reaching $77.2B by 2032 compared to $38B in 2023.


1 in 6
Every sixth individual wears a smart watch.


Every eighth individual prefers their smart watches to have seamless cellular connectivity.


Over 60K smartwatch applications are available of various platforms.


people own smart watches globally, and this number is projected to grow by 25% by 2025.


of users monitor their fitness and health parameters with the help of smart watches.


In 2022, the smartwatch venture capital was $2.5B, and expected to reach $3.71B by 2027

The key verticals are:

  • Health and Wellness Integration
  • Battery Technology and Power Management
  • Software and Application Development
  • Hardware Innovation
  • Connectivity and Communication

Leading smartwatch venture capital firms

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Obstacles smartwatch startups overcome

Smartwatch startups face significant hurdles that result from fierce competition, technological changes, and privacy concerns.

Dancing with the giants

Smartwatch startups are joining a dance led by big players like Apple, Samsung, and Garmin. These well-established companies have already won over their audience with their watches, leaving little room for newcomers to demonstrate their moves. Thus, the startups must not only focus on a niche market where they can offer something unique but also specialize in health monitoring, sports analytics, and even fashion to create a distinctive identity and customer base.

Solving tech puzzles

The craving for extended battery life, precise sensors, seamless integrations, and advanced software is escalating as fast as customers’ expectations soar. By the way, excellent battery life is still a big-ticket challenge in the industry. Clearly, solving tech puzzles isn’t cheap. But sparkling investors’ interest, making them pour money into the project as well as collaborations with research institutions, holds the promise of turning the tide favorably.

Navigating the regulatory maze

The brand’s reputation and customer trust are as fragile as glass. One slip-up and you might find customers and investors walking away, with the potential misstep snowballing into legal consequences. The matter is that smartwatches collect wealth data, including personal health information. This poses privacy and data security concerns as the data collection and handling are strictly regulated by GDPR.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning startup pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for smart watches startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


What makes the industry appealing for smartwatch financing opportunities?

A constantly growing market, tech advancements, integration with other industries (such as health and wellness and smart home tech), and focus on health and wellbeing have made the smartwatch industry appealing to VCs.

What is the current size of the smartwatch market, and its potential for future smartwatch startups?

In 2023, the smartwatch market is valued at $38B. By 2032, it’s expected to double, providing smartwatch startups with numerous opportunities to seize: integrating within health and wellness sectors, offering personalized products, creating eco-friendly solutions, etc.

How challenging is it to secure funding for smartwatch startups nowadays?

Being dominated by players like Apple and Samsung, the smartwatch industry may be a tough nut to crack in terms of securing funds. Startups need to be really swift and innovative to prove to investors that they can carve out a niche. Plus, the pace of tech development in this segment is very high, and the newcomers must present a unique selling proposition or disruptive technologies.

How long does it take to create a smartwatch pitch deck and a financial model for a smartwatch startup?

On average, the time frames vary from two to three weeks. In some complex cases or in terms of a hectic schedule, our team may need a month to finish the project.

What are the key mistakes smartwatch startups make in their pitch decks?

Most smartwatch pitch decks fail to present a robust vision statement and viability of a market entry strategy. Some of them lack coherent investment storytelling. Also, poor competition slides show that a startup doesn’t have a complete picture of the market and doesn’t know how to handle rivalry. All these make investors doubt the project’s potential, preferring more promising ventures.

What are the main challenges smartwatch startups face, and how are they tackling them?

The main challenges in the smartwatch industry concern competition, regulatory hurdles, and tech-related issues. To address these challenges, most companies focus on robust R&D, fund-securing strategies, and fostering partnerships with well-established industry players.

How competitive is the smartwatch market?

In the crowded smartwatch market, top dogs like Apple and Samsung hold significant sway. At the same time, a surge of over 1K recent startups adds to the intense competition, creating a vibrant yet challenging landscape for the new entrants.

What services do you provide for investors who are either considering or have already invested in smartwatch startups?

We help VCs navigate potential investment opportunities in the smartwatch segment. Our strategy includes detailed market research, presented in a straightforward, visually appealing presentation filled with crucial insights. Plus, we offer full fundraising support to portfolio companies in the smartwatch industry and beyond.

Do you provide smartwatch M&A support?

Absolutely! We can guide you in reaching your M&A targets in the smartwatch space or beyond. Our services include finding initial deals, conducting evaluations, thorough checks during the due diligence phase, and support in cooperation after the deal closes, making the process smoother and more successful.

Do you make intros to smartwatch VCs?

Certainly! Our experts ensure you reach smartwatch venture capitalists. After evaluating your project based on factors such as the round size, team structure, and product viability, we’ll steer you in coordinating with investors during and after the deal process, ensuring a successful partnership.

Do you provide comprehensive smartwatch market research on request?

Sure thing! We can help you get a solid understanding of the smartwatch market. This service includes relevant industry reports, easy-to-understand competitor assessments, and wide-ranging market research, all designed to give you a clear edge. Using data from trusted sources, we make sure you have a complete view of the smartwatch environment, along with its opportunities and possible hurdles.

Which smartwatch startup funding stages do you assist with?

Our experts stand ready to offer continuous growth and fundraising assistance to smartwatch startups at every crucial stage, from the Pre-Seed stage to Series C+ rounds. We help navigate financial landscapes, devise growth strategies, and secure vital resources to propel your company to the next level.

Industries we work with

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