Stay at the forefront of the wearables revolution by spotting market opportunities, identifying the latest industry trends, and addressing pressing challenges to drive your startup’s growth.

Enhancing productivity and focus with next-gen smart wearables for the modern world

The wearables market is undergoing significant growth, fueled by technology innovations and health-conscious consumers. Smart materials, biometric tracking, and IoT integration are revolutionizing the sector, creating a connected and wellness-focused future. As the wearables industry continues to evolve, new opportunities for innovation and market disruption arise. Waveup excels in revealing untapped opportunities in burgeoning and fast-growing sectors, including wearables, by harnessing market insights to enable our clients to develop and execute proven growth blueprints. Our services are grounded in thorough industry analysis, offering all-encompassing assistance in planning and carrying out growth initiatives – from raising capital to identifying M&A opportunities and devising market entry strategies. No matter if you’re in search of industry knowledge or looking for personalized support, we are at your service to help you confidently navigate the ever-evolving Wearables arena.

The wearables industry is poised for rapid expansion and is expected to more than double in the next 7 years.


Of wearables users report that technology has helped them achieve their fitness goals.

Driven by fitness awareness, increasing connectivity, and growing demand

92% of smartwatch users utilize their devices to manage and maintain their health.


The number of smartwatch users will exceed 231.27 million by 2024.


Of smartwatch wearers utilize data during medical check-ups.


In 2022, 10 major wearables deals secured $900M+ in funding

The largest deals covered:

  • Athlete performance trackers
  • On-body drug delivery system
  • Wearable headsets for virtual collaboration

Leading wearables venture capital firms

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The challenges of wearables startups

While the wearables sector presents enormous potential for growth, startups must surmount the complex task of persuading venture capitalists about their robust viability and impressive growth prospects.

Proving long-term utility

Wearable startups frequently grapple with transcending the ‘gimmick’ phase, aiming to prove the enduring value of their devices. Investors are on the hunt for products that seamlessly integrate into consumers’ daily lives and offer substantial, lasting benefits far beyond the initial novelty.

Ensuring compatibility and interoperability

In the wearables ecosystem, compatibility and interoperability with various operating systems and devices are crucial. Startups need to develop solutions that can seamlessly integrate with a range of technologies, a challenge that can significantly impact their attractiveness to potential investors.

Attracting the right capital

In the face of constant change within the fundraising sector, it’s essential to adapt and create a convincing business story that resonates with new investment norms. This calls for an emphasis on capital efficiency, anchoring your GTM strategy on partner and community drivers vs. extensively using paid channels, among other things.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for wearables startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

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Have a wearables project in mind? Talk to us

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