Industry: Entertainment

Entertainment startup funding

Fans keep paying for live shows, sport, music and streaming, yet investors still fear flops and slow cash. We help founders show where the money comes from, and when it lands.

  • Figures and investor types for music, screen, live shows and sport
  • Investor and lender decks that show rights, ticket sales and payback
  • Waveup prepares investor materials for entertainment companies: $3B+ raised for 600+ startups since 2014

In short

What is entertainment startup funding?

Entertainment startup funding is the money music, film and TV, streaming, live and sports companies raise to grow. Tech platforms raise equity from angels and VCs. Films, shows and catalogues also lean on pre-sales, tax credits, royalty advances and loans. US consumers spent $57.3B on live entertainment, excluding sports, in 2025.

Who it's for
Music, film and TV, streaming, live and sports companies, pre-seed to Series D+
What we build
Investor and lender decks, financial model, valuation, investor list, data room
Track record
$3B+ raised for 600+ startups since 2014

Market data checked on 6 November 2026. Sources are under each section.

What are investors backing in entertainment in 2026?

Live shows, sport, streaming and music, plus the technology behind them. Single films and tours still raise most of their money outside venture capital.

The opportunity

Fans pay for experiences and subscriptions, often months before a show or season starts.

  • US spending on live entertainment is well above its 2019 level
  • Streaming now takes about half of US TV viewing time
  • Recorded music revenue grew for an 11th straight year in 2025

The problem

Hits are hard to call, and most costs land before the first ticket or stream. US spending on cinema tickets in 2025 was still 14% below 2019.

Market size

Where do fans spend, and which parts are growing?

US consumers spent $57.3B on live entertainment, excluding sports, in 2025, BEA data show. Four trends shape where the money goes next:

  • Live shows: Live Nation had sold 170 million tickets by October 2026, more than in all of 2025
  • Sport: Americans spent $43.5B on tickets to sports events in 2025
  • Streaming: it took 49.6% of US TV viewing time in August 2026
  • Music subscriptions: IFPI counts 837 million users of paid streaming accounts (2025 data)
US consumer spending on live entertainment, excluding sports: $29.9B in 2015, $19.5B in 2020 and $57.3B in 2025. On cinema tickets: $13.4B, $3.3B and $11.7B.

Entertainment in 2026, in six numbers

$31.7B

of recorded music revenue worldwide in 2025, an 11th straight year of growth

306M

Premium subscribers at Spotify in Q3 2026, up 9% in a year

$3.8B

of event-related deferred revenue at Live Nation at the end of Q3 2026, a record for the quarter

£6.8B

spent on film and high-end TV production in the UK in 2025

53%

UK tax credit for independent films, on up to £15M of core costs

33.0%

gross margin at Spotify in Q3 2026, up on a year earlier

Venture capital

Which parts of entertainment still raise venture capital?

AI music and sports streaming now draw the biggest cheques. UK music tech raised £68.8M in 2025.

UK music tech seed money rose from £8.4M in 2020 to £22.1M in 2025. Growth-stage money fell from £101M to £10M.
$250M

Series C for Suno, an AI music company, at a $2.45B valuation (Nov 2025)

$2.4B

raised by DAZN, the sports streaming service, across three rounds in 2025

£183M

raised by UK music tech companies in 2021, the peak in six years of data

Who invests in entertainment startups?

A UK film financier, a VC, a studio accelerator, music advances and a sports and media owner. Clubs, leagues and sports funds have their own guide: sports private equity. For more names, see our list of entertainment venture capital firms.

Investor
Type and base
Entertainment companies backed
Stage or cheque
Ingenious
Media and entertainment investor, London
Life of Pi, Call the Midwife, Creamfields
£10bn+ deployed in the sector
Menlo Ventures
Venture capital firm, est. 1976
Suno (Series C, 2025)
Inception to IPO
Disney Accelerator
Accelerator run by The Walt Disney Company
Promise and OpenArt (2026), AudioShake (2024)
Growth stage; four months, with investment capital
beatBread
Music advances, St. George, Utah
Delta Music, Too Lost, Madison Rose
$1,000 to $10M+; rights holders keep ownership
Liberty Media
Sports and media owner, Englewood, Colorado
Formula 1 and MotoGP, both wholly owned
Full ownership

Investor database

Media and entertainment investors in our database

The funds with the most media investments. Pick a stage, or open a fund for its cheque sizes.

Top 5 by media investments

  • Investments by industry

    • Media, Events & Entertainment32%
    • Software & Apps19%
    • Web 3.013%
    Rounds
    SeedSeries ASeries B
    Average cheque
    Not listed
    Based in
    Norwood, United States
    Invests in
    USA

    163 investments in total, 20 tagged Media, Events & Entertainment.Open the full fund profile

  • Investments by industry

    • Gaming38%
    • Web 3.010%
    • Media, Events & Entertainment9%
    Rounds
    SeedSeries ASeries BSeries C+
    Average cheque
    $0–$100K$100K–$500K$500K–$1M$1M–$3M$3M–$10M
    Based in
    San Francisco, United States
    Invests in
    Europe, USA, Canada

    185 investments in total, 8 tagged Media, Events & Entertainment.Open the full fund profile

  • Investments by industry

    • Web 3.023%
    • Media, Events & Entertainment17%
    • Gaming11%
    Rounds
    Pre-seedSeedSeries A
    Average cheque
    $0–$100K$1M–$3M$3M–$10M$10M–$50M
    Based in
    New York, United States

    62 investments in total, 6 tagged Media, Events & Entertainment.Open the full fund profile

  • Investments by industry

    • Software & Apps14%
    • Media, Events & Entertainment10%
    • E-commerce & Retail6%
    Rounds
    SeedSeries ASeries B
    Average cheque
    $0–$100K$1M–$3M$3M–$10M
    Based in
    Singapore, Singapore

    60 investments in total, 5 tagged Media, Events & Entertainment.Open the full fund profile

  • Investments by industry

    • Gaming27%
    • Software & Apps17%
    • Web 3.010%
    • Media, Events & Entertainment8%
    Rounds
    Pre-seedSeedSeries ASeries BSeries C+
    Average cheque
    $100K–$500K$500K–$1M$1M–$3M$3M–$10M
    Based in
    United States
    Invests in
    Israel, MENA, LatAm +5

    118 investments in total, 5 tagged Media, Events & Entertainment.Open the full fund profile

From our investor database.

Why do entertainment pitches stall with investors?

We asked 56 VCs why they say no for our Fundraising 2025 study. Revenue growth, unit economics, burn and missed milestones led their answers, ahead of defensibility and crowded categories. In entertainment, those worries take four shapes.

Little money for independent film

In 2025, domestic UK films drew just 7% of UK film production spend. Most of the money went to films financed from abroad.

What investors ask

  • How much of the budget is covered before the shoot starts?

What your deck shows

  • The finance plan: pre-sales, tax credit, gap loan and equity, in payback order
  • Sales estimates by territory, and who stands behind them

Costs before the curtain

A new live format pays for sets, cast and marketing before it can sell a second season. One show we worked on carried £1.4M of pre-opening investment into its debt raise.

What investors ask

  • If one season sells badly, how does the loan get repaid?

What your deck shows

  • Cash banked from bookings before opening night
  • Launch costs set apart from what a repeat season earns

Songs made by software

AI now lets anyone make a song. Nearly 100 million people had made music on Suno by November 2025, the company says.

What investors ask

  • Who owns the rights to what your product uses and makes?

What your deck shows

  • Licences signed with labels and publishers, with their terms
  • What you pay rights holders, and the margin left after

Thin money after seed

UK music tech companies raised just £10M at growth stage in 2025. Seed money, by contrast, more than doubled over five years.

What investors ask

  • Who funds your next round if growth investors stay away?

What your deck shows

  • A plan that reaches profit on this round's money
  • Other money lined up: advances, loans or a strategic partner

How we help you raise

Flat fees agreed before we start. No success fee on advisory work.

    From $6,000

    Audience, rights and ticket sales, turned into a case that pays back.

    From $3,000

    Revenue per show, title or track, and the cash gap before it lands.

    From $5,000

    What your catalogue, format or platform is worth, with the method shown.

    VCs, studio programmes, lenders and buyers that suit your stage.

    Rights chains, contracts and ticket data, ready for a buyer's lawyers.

    For selling a catalogue, a venue business or a studio.

Who we are

Waveup is a London-based fundraising and growth advisory, working in 60+ countries and 90+ industries. Since 2014 we have built the decks, models, CIMs and valuations behind $3B+ raised for 600+ startups.

About us
Track record
$3B+
raised for 600+ startups
Decks
1,000+
decks since 2014
M&A
50+
M&A transactions supported, including 20+ exits
Entertainment
5%
of our projects on record are in sport, gaming and entertainment

Entertainment startup funding FAQ

How do entertainment startups get funding?
It depends on what you sell. Tech platforms, such as streaming tools or music apps, raise equity from angels, VCs and studio accelerators. Films, shows and catalogues mix other money: pre-sales and tax credits for films, royalty advances for music, loans for live formats. Many founders raise equity for the company and project money for each title or tour. Our guide to non-dilutive funding compares the options.
Who are the biggest investors in entertainment?
How does film financing work?
Do VCs invest in music startups?
Can a live entertainment company raise debt instead of equity?
How much does help with an entertainment raise cost?

Raising for an entertainment company?

Share your next season, slate or release plan and the sum you need. We'll point you to the money that suits it, from VCs to lenders.

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