Event Management

Step into the event management industry—where creativity meets logistics to bring people together for memorable experiences in business, entertainment, and social interaction.

Revolutionizing entertainment and interaction

The event management industry is a promising landscape, buzzing with innovation and growth. Venture funding is steadily pouring in, fueling a new area of tech-driven and data-centric event experiences.

Why it matters:

As the event management sector grows, the opportunities for startups to leverage expand as well:

  • Solutions based on AI, VR, and AR technologies
  • Hybrid events
  • Sustainable practices
  • Networking and community building

Between the lines:

It’s pivotal for event management startups to be ready for challenges they may encounter while proceeding to success—retaining customers, managing logistics issues, and fighting for a bigger slice of a venture funding pie.

We’ve worked with numerous event management startups, so our team knows what it takes to build a successful and investor-attractive business in this landscape

Funds attracted
Startups boosted
Verticals explored

What we do:

We’re a one-stop shop for fundraising assistance, outsourced M&A advisory, business growth consultancy, and impeccable pitch deck design.

Go deeper:

Check out our event management market research to discover industry trends, potential startup risks, and crucial tips on getting funding.

3x growth
The event management industry market is forecasted to triple by 2032.


Is the expected event sponsorship spending worldwide.

Driven by the growing demand for tech-savvy, personalized events and the surge in corporate events for marketing and networking purposes

More than 85% of event planners leverage event management software to organize their events.


Of event experts claim people attend events because of networking opportunities.


Of event organizers are planning to pour money into data analytics for their events.


In 2022, the event management venture capital reached over $700M

Key verticals:

  • Event technology platforms
  • Hybrid event solutions
  • Data analytics and personalization
  • Sustainable event solutions

Leading event management investors

Write to us to know more

Event management startup roadblocks

Navigating through the sea of challenges requires event management startups to be agile, creative, and persistent.

Customer retention:

The event management market is saturated. And, of course, it’s highly competitive. Lots of event management companies are fighting for potential clients. It poses a significant challenge for startups as they usually lack brand recognition and experience.

Why it matters

Without a steady stream of clients, event management startups may:

  • Struggle to generate revenue
  • Focus on customer acquisition and thus lose on customer service quality
  • Have their reputation damaged

What it takes:

  • Focus on niche markets: it will help build expertise and a strong reputation
  • Work on developing a strong online presence: creating a website, leveraging social media, and engaging in targeted online marketing will add to your reputation and brand recognition
  • Forge ties: active networking with partners, potential clients, and event venues will help expand the reach and generate leads

Managing logistics:

It’s not a cakewalk to organize an event, especially in terms of logistics. From venue selection to risk mitigation, the company needs to focus on lots of complex logistical tasks.

Why it matters

Without effective logistics management, founders may experience:

  • Cost overruns and other budget-related issues
  • Operational delays
  • Client dissatisfaction
  • Negative feedback

What it takes:

  • Obtain strong project management skills: a successful event management company effectively plans, organizes, and executes event logistics
  • Leverage software: with its help, you may easily streamline tasks, track progress, and cooperate with team members, clients, and vendors
  • Don’t forget about risk management: effective methods for risk mitigation are a must for an event management startup

Financial and growth issues:

Fact one: the event management industry has a cyclical nature.
Fact two: it requires substantial upfront investments to secure clients and organize events.
Fact three: if event management startups want long-term success, they must maintain financial stability and achieve growth.

Why it matters:

Otherwise, they risk to face:

  • Cash flow issues
  • Limited investment opportunities
  • Inability to scale

What it takes:

  • Craft a robust financial model and business plan: it will help guide financial decisions effectively
  • Implement cost control measures and effective budgeting methods: it will help optimize financial performance
  • Find additional revenue streams: think about consulting services, tech partnerships, or venue rentals

Funding milestones:

Gaining the attention of VCs can be a steep hill to climb for event management startups. Investors usually seek high returns and rapid growth. Yet, the event management industry is service-oriented and often lacks tech or tangible assets.

Why it matters:

Failure to attract investors usually results in:

  • Missed growth opportunities
  • Competitive disadvantage
  • Resource constraints

What it takes:

  • Craft a unique value proposition: you may specialize in certain types of events, leverage cutting-edge technology, or offer excellent customer service
  • Demonstrate market potential: a well-researched market analysis that includes insights about project growth, scalability, and profitability will catch VCs’ attention
  • Utilize robust financial planning: a clear and sustainable financial plan may become a key to investors’ pockets


How attractive is the industry to potential event management investors?

The event management industry can be quite attractive to investors. It’s resilient and adaptable. Plus, tech innovations and diverse revenue streams.

If you are an event management startup, how easy is it to raise funding today?

Securing funds for an event management startup can be hard to crack. Yet, with a strong business model, unique value proposition, and an ability to adapt to market trends fast, it’s surely possible.

How long does it take to create a pitch deck and financial model for an event management startup?

We typically finish everything in two to three weeks. However, during busy periods, it could stretch to a month. Please reach out to us for more detailed information.

What are the key mistakes event management startups make in their pitch decks?

Mostly, event management pitch decks lack coherent investment narration. The bulk of pitch decks don’t answer the most important question—why they chose exactly this market and exactly now. Plus, they fail to show traction and present a robust business strategy.

How competitive is the event management market?

The event management market is a battleground. It’s brimming with numerous established players and constantly emerging newcomers.

What services do you provide for investors looking to invest or already investing in event management?

We help event management venture capital firms conduct thorough due diligence on potential beverage projects to determine their investment viability. Plus, we offer full-fledged fundraising assistance to the portfolio companies of our partner funds.

Do you provide event management M&A support?

Yes, we do! We provide event management M&A assistance by searching for promising deals, evaluating them, and guaranteeing seamless partnerships after the deal is finished.

Do you make intros to event management VCs?

Absolutely! If your startup project aligns with certain criteria like round size, team expertise, and product quality, we can assist you in connecting with event management VCs. This service is integrated into our extensive investor relations package, which encompasses creating a pipeline of investors keen on event management, preparing startups for introductory meetings with them, and facilitating communication post-deal.

Do you have available data or research to purchase on the event management market?

Yes, we do! Our comprehensive event management market research includes industry reports, competition analysis, etc. We use only reliable data sources to collect the most relevant information for you, such as the industry’s challenges, market trends, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

Our experts provide growth and fundraising support for event management startups, guiding them from their initial pre-seed phase right up to Series C and beyond.

Start your growth journey with us

Stepping into the event management landscape? We know the way. From end-to-end fundraising support to outsourced M&A guidance and growth blueprinting, Waveup will help you accelerate your journey to success. Drop us your email, and let's talk!

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