Discover the NFT industry—where digital art merges with blockchain technology to transform the way individuals own and trade digital assets.

Digital assets ownership revolution

The NFT industry has a promising future. Although it’s a relatively new and unpredictable sector, it’s gaining traction rapidly. With blockchain technology, the rise of cryptocurrencies, and the demand for authenticity driving market growth, the NFT sector is changing how we value and interact with digital ownership. And despite the recent economic downturn, many VCs seek opportunities to invest in NFT projects.

Why it matters:

With such investor interest and market potential, NFT startups have lots of options for market entry and business growth:

  • Digital collectibles
  • Virtual trading cards
  • Fantasy football integration
  • Gamification, etc

Between the lines:

Some roadblocks are on the way to startup success, such as regulations and IP rights, market volatility, and funding-related issues.

Our team has significant experience with NFT startups and knows how to build successful businesses that draw investor interest

Funding attracted
Startups supported
Sectors encompassed

What we do:

Our expert team is skilled in securing NFT funding, managing M&A deals, creating solid business models and market entry strategies, and devising impeccable and visually appealing NFT pitch decks.

Go deeper:

Explore our NFT market research to learn more about industry trends, market opportunities, funding strategies, and potential risks.

13x growth
The NFT market is forecasted to see a whopping 13x growth by 2032.


The expected number of NFT users by 2027.

Powered by the rising popularity of digital art and cryptocurrencies and advancements in blockchain tech

In 2021, around $41 billion in cryptocurrency was spent on NFTs.


Active users who sell or buy NFT on the OpenSea platform.


The revenue the Axie Infinity collection generated.


In 2022, NFT startups attracted over $900M in funding

Key verticals:

  • Digital art and collectibles
  • Gaming and virtual worlds
  • Marketplace development
  • Blockchain infrastructure

Leading NFT venture capital firms

Write to us to know more

Hurdles of NFT startups

Navigating a sea of opportunities often comes with a set of challenges that need to be addressed.

Intellectual property:

IP rights of NFTs are like a philosopher’s stone: covered with uncertainty and ambiguity. It means that NFT startups may have problems with protecting their creations and preventing others from copying their items.

Why it matters

IP rights-related issues may lead to:

  • Revenue loss
  • Brand reputation damage
  • Legal issues

What it takes:

  • Consult IP lawyers to get the necessary legal support
  • Leverage reputable IP registries to register your NFTs
  • Be concise while defining the rights associated with NFTs

Tech challenges:

Get ready for turbulence. The NFT market is still in its onset. And it’s highly volatile.

Why it matters

It not only makes predicting future demand and pricing hard but also causes:

  • Financial losses
  • Problems with attracting and retaining customers
  • Loss of investor interest

What it takes:

To survive in this unpredictable space:

  • Diversify your offerings beyond NFTs
  • Build a loyal community
  • Educate your customers about the value of NFTs beyond speculation
  • Focus on long-term strategies

Navigating regulations:

News number one: the regulatory landscape of NFTs is still evolving. News number two: complying with all the laws and regulations may take a lot of work.

Why it matters:

Failure to adhere to all the necessary rules may result in:

  • Fines and penalties
  • Business shutdowns
  • Loss of VCs’ confidence

What it takes:

  • Stay informed on the latest regulations
  • Consult legal experts in blockchain law
  • Try to comply with all the existing rules and laws

Cash flow obstacles:

Yes, not all investors are willing to pour big money into NFT projects. And it’s not only because of the recent economic situation but also because of the industry’s risky nature.

Why it matters:

Lack of necessary NFT funding may lead to:

  • Problems with projects’ development and launch
  • Failure to generate sufficient revenue
  • Loss of IP rights
  • Business closures

What it takes:

To attract the vital NFT funds:

  • Target VCs interested in the NFT industry
  • Create a robust market entry strategy and a financial model
  • Devise a persuasive NFT pitch deck full of valuable insights and relevant visuals
  • Forge ties with established players in the blockchain industry


How attractive is the industry to potential NFT investors?

For many VCs, the NFT industry is a real magnet. It has a fast-growing market and a promise of high profit. Plus, constantly evolving market trends ensure its long-term viability.

If you are an NFT startup, how easy is it to raise funding today?

The ease of attracting necessary funds depends on several factors: the uniqueness of your project, the strength of your business model, and the overall market situation. And even though there are abundant investing opportunities, the competition is really intense.

How long does it take to create a pitch deck and financial model for an NFT startup?

Our expert team usually needs two or three weeks to create an insightful and visually rich NFT pitch deck and a robust financial model. Yet, there can be situations when we need around a month to finish everything. Thus, it’d be better to negotiate the timeline individually.

What are the key mistakes NFT startups make in their pitch decks?

Although most pitch decks have innovative NFT designs at their core, they fall short in providing substantial data to illustrate robust market prospects or address the pivotal ‘Why now?’ question. Plus, we often observe a lack of a cohesive and persuasive investment storyline. Thus, such NFT pitch decks fail to spark investor enthusiasm, prompting them to focus on more urgent and promising solutions.

How competitive is the NFT market?

The NFT market has fierce competition. Lots of top players and new industry entrants are fighting for the larger piece of the cake.

What services do you provide for investors looking to invest or already investing in NFTs?

We assist investment funds in conducting comprehensive due diligence on promising NFT projects to help decide whether the opportunity is worth investing in. We also provide end-to-end fundraising support to the partner fund’s portfolio companies.

Do you provide NFT M&A support?

Absolutely! We provide support for your M&A objectives, whether within the NFT field or other sectors. Our services encompass everything from the initial deal search and valuations to due diligence and collaboration after the deal is completed.

Do you make intros to NFT VCs?

Certainly! If your project aligns with such aspects as round size, team, and product, we can connect you with the most relevant NFT VCs. It’s a part of our broader investor relations package, which lines up potential investors, gets founders ready for the initial meetings, and helps forge cooperation post-deal.

Do you have available data or research to purchase on the NFT market?

Yes, we do! Our comprehensive NFT market research includes industry reports, competition analysis, etc. We use only reliable data sources to collect the most relevant information for you, such as the industry’s challenges, market trends, and competitive dynamics.

Which growth stage of companies have you worked with in the past?

We offer comprehensive growth and fundraising assistance to newcomers in the NFT sector, guiding them seamlessly from the initial Pre-Seed phase all the way to Series C and beyond, leveraging our network and expertise to foster success and innovation at every step.

Start your growth journey with us

Stepping into the NFT landscape? We know the way. From end-to-end fundraising support to outsourced M&A guidance and growth blueprinting, Waveup will help you accelerate your journey to success. Drop us your email, and let's talk!

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