Industry: Senior living

Assisted living investors

Sponsors and operators of assisted living, memory care and independent living raise from REITs, private equity and lenders. We prepare what those investors read first, from the investor deck to the financial model.

  • Occupancy, supply and capital data for senior housing
  • Decks and models built around the operator, occupancy and debt
  • Waveup prepares investor materials for senior housing sponsors, operators, developers and funds: $3B+ raised for 600+ startups since 2014

In short

What are assisted living investors?

Assisted living investors are the REITs, private equity firms and lenders that fund senior housing, from independent living to memory care. Sponsors and operators raise from them to build, buy or refinance communities. Demand is strong: NIC MAP put assisted living occupancy at 89.1% in Q3 2026.

Who it's for
Senior housing sponsors, operators, developers and funds: independent living, assisted living and memory care
What we build
Investor deck, financial model, valuation, investor list, data room
Track record
$3B+ raised for 600+ startups since 2014

Market data checked on 8 November 2026. Sources are under each section.

Why is capital moving into senior housing in 2026?

Occupancy is close to its record, and very little new supply is on the way. The first baby boomers turn 80 in 2026, NIC MAP notes.

The opportunity

The number of older Americans keeps rising, and few new communities are being built.

  • About 32,000 more units a year have filled up, on a four-year average
  • REITs such as Ventas and Welltower put billions into communities in 2026
  • Fannie Mae and HUD loans can refinance a community once it is stabilized

The problem

Senior housing construction starts have fallen about 67% since 2021, NIC MAP reports. Few lenders will fund a community before it fills up, so new projects need more equity.

Market size

How fast is demand for senior housing growing?

NIC MAP counted 644,428 occupied senior housing units in the 31 largest US markets in Q3 2026. Four forces shape the deals investors see:

  • Older residents: Americans aged 85 and over are projected to reach 8.6 million by 2030
  • Little new supply: the stock of senior housing grew just 0.4% in the year to Q3 2026
  • A building gap: keeping occupancy near today's level needs over 100,000 new units in most years, NIC estimates
  • Rising values: cap rates for top assisted living in core markets fell to 6.5% in CBRE's H1 2026 survey
Americans aged 85 and over: 4.2 million in 2000, 6.3 million in 2020 and a projected 13.7 million in 2040.

Senior living in 2026, in six numbers

90.4%

of senior housing units in the 31 largest US markets were occupied in Q3 2026

16 of 31

of those markets had occupancy of 90% or more in Q3 2026

10,445

new senior housing units a year: the current pace of building, NIC estimates

40%+

of senior housing communities are more than 25 years old, NIC MAP says

+21.0%

growth in same-store net operating income in Welltower's senior housing operating portfolio, Q3 2026

$1T+

of senior housing investment needed by 2050 to keep up with demand, a NIC MAP forecast

Capital and debt

How do senior housing deals get financed in 2026?

REITs and private equity are active buyers, and senior housing deals passed $15 billion in 2025, NIC MAP reports. HUD's Section 232 now insures mostly purchases and refinancing, not new building.

HUD-insured assisted living loans: about $1.07B in fiscal 2021, $429.7M in fiscal 2024 and $1.05B in fiscal 2026, by our count.
$5.2B

invested in senior housing by Ventas in 2026, to October

$2.7B

of senior housing properties bought or funded by Welltower in Q3 2026

$10M

average size of a Fannie Mae seniors housing loan

Who invests in assisted living and senior housing?

Healthcare REITs, private equity, banks and agency lenders, plus HUD's mortgage insurance and a European care-home buyer. One or two names per type, each checked on its own website.

Investor
Type and base
Senior living deals named
Capital
Ventas
Healthcare REIT, Chicago
11 Texas communities run by Civitas Senior Living; 20 run by Grace Management; TerraBella Newton, North Carolina (Discovery Senior Living)
Buys communities with operating partners
Harbert Management Corporation
Alternative asset manager, Birmingham, Alabama; seniors housing team in Dallas
Carlisle Naples, Florida, and Tradition Prestonwood, Dallas (both sold in 2026); The Palmer, Pasadena (development partnership, 2026)
Value-add purchases and development equity
CFG Bank
Bank lender, Baltimore
Emerson Lakes, Florida ($179.8M construction loan for Erickson Senior Living, 2025); a subordinate loan for Silverado Senior Living
Construction, bridge-to-HUD and HUD 232 loans
Greystone
Seniors housing lender, US
84-bed assisted living facility in Fresno ($50.2M bridge-to-HUD loan); 136 assisted living and memory care units in California ($35M debt placement)
Fannie Mae, Freddie Mac, HUD, bridge and mezzanine loans
FHA Section 232 (HUD)
Federal mortgage insurance, Washington, DC
Bethany Homes, Concord, CA; Village Green Senior Living, Federal Way, WA; Barton Springs Memory Care Community, Austin, TX (all fiscal 2026)
Fixed-rate, non-recourse loans of 35 to 40 years through approved lenders
Aedifica
Listed healthcare real estate investor, Brussels
Cofinimmo (taken over in 2026); Hoivatilat, Finland (2020); a portfolio of 90 UK care homes (2019)
Buys and develops care homes in nine European countries

Investor database

Proptech investors in our database

The funds with the most proptech investments. Pick a stage, or open a fund for its cheque sizes.

Top 5 by proptech investments

  • Investments by industry

    • Real Estate & Proptech35%
    • Software & Apps27%
    • Fintech & Financial services8%
    Rounds
    Pre-seedSeedSeries A
    Average cheque
    Not listed
    Based in
    Miami, United States
    Invests in
    USA

    28 investments in total, 17 tagged Real Estate & Proptech.Open the full fund profile

  • Investments by industry

    • Real Estate & Proptech26%
    • Social media18%
    • Transportation & Mobility18%
    Rounds
    SeedSeries ASeries BSeries C+
    Average cheque
    Not listed
    Based in
    Chicago, United States
    Invests in
    USA

    168 investments in total, 17 tagged Real Estate & Proptech.Open the full fund profile

  • Investments by industry

    • Real Estate & Proptech28%
    • Software & Apps25%
    • Fintech & Financial services11%
    Rounds
    Pre-seedSeedSeries ASeries B
    Average cheque
    Not listed
    Based in
    Belgium
    Invests in
    Europe

    14 investments in total, 16 tagged Real Estate & Proptech.Open the full fund profile

  • Investments by industry

    • Real Estate & Proptech40%
    • Software & Apps20%
    • Fintech & Financial services14%
    Rounds
    SeedSeries A
    Average cheque
    Not listed
    Based in
    São Paulo, Sao Paulo, Brazil

    18 investments in total, 14 tagged Real Estate & Proptech.Open the full fund profile

  • Investments by industry

    • Software & Apps19%
    • Real Estate & Proptech17%
    • Energy & Utilities16%
    Rounds
    Pre-seedSeedSeries ASeries B
    Average cheque
    $500K–$1M$1M–$3M$3M–$10M
    Based in
    Denmark
    Invests in
    Israel, Europe, USA

    27 investments in total, 13 tagged Real Estate & Proptech.Open the full fund profile

From our investor database.

Where do senior living deals stall with investors?

Our Fundraising 2025 study asked 56 VCs why they turn deals down. Revenue growth, unit economics, burn and missed milestones led, then defensibility and crowded categories. Senior housing investors ask the same things about occupancy, rates and the operator.

Construction money is scarce

HUD insured no new-construction loans under Section 232 in fiscal 2026, by our count of its data. Fannie Mae lends only on existing, stabilized communities.

What investors ask

  • How will you pay for the build and the lease-up before long-term debt is possible?

What your deck shows

  • A construction-to-bridge-to-HUD plan with dates
  • Lease-up months, and the reserve that covers them

Ageing buildings

More than 40% of senior housing communities are over 25 years old, NIC MAP reports. Older buildings compete with new ones on rooms, layouts and shared spaces.

What investors ask

  • What will it cost to keep this community competitive for the next decade?

What your deck shows

  • Capital spending per unit, year by year
  • Rates and occupancy against newer communities nearby

The operator behind the numbers

Ventas relies on about 50 operators to run its senior housing. Fannie Mae aims its seniors loans at sponsors and operators with sector experience and strong finances.

What investors ask

  • Who runs the community, and how have their other buildings performed?

What your deck shows

  • The operator's occupancy and margins across its portfolio
  • Management fees, and how the owner can replace the operator

Rates residents can pay

Welltower's revenue per occupied room rose 5.3% in the year to Q3 2026. Most assisted living residents and their families pay from their own money.

What investors ask

  • Can residents keep paying the rate rises in your model?

What your deck shows

  • Rate growth set against local incomes and home values
  • Occupancy and margins if rate growth slows

How we help you raise

Flat fees agreed before we start. No success fee on advisory work.

Who we are

Waveup is a London-based fundraising and growth advisory, working in 60+ countries and 90+ industries. Since 2014 we have built the decks, models, CIMs and valuations behind $3B+ raised for 600+ startups. 30% of our clients are funds; fund raises from $10M to $300M+.

About us
Track record
$3B+
raised for 600+ startups
Decks
1,000+
decks since 2014
M&A
50+
M&A transactions supported, including 20+ exits
Real estate
6%
of our projects on record are in real estate

Assisted living investors FAQ

How do assisted living operators and sponsors get funding?
Most deals stack three kinds of money. Equity comes first, from the sponsor, a private equity partner or individual LPs. A bank or bridge lender funds construction and the months of lease-up. Once the community is stabilized, agency or HUD debt can refinance it for the long term. REITs buy finished communities or partner with operators. Our real estate pitch book guide covers the slides each of them reads.
What is a HUD 232 loan?
How do sponsors finance a new senior housing community?
What do investors check before backing a senior living deal?
Can a senior housing sponsor raise money from individual investors?
How much does help with a senior living raise cost?

Raising for a senior living community or fund?

Tell us about the community, its operator and the money you need. We'll show you what equity partners and lenders ask first.

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