Augmented Reality

Get ahead in the competitive landscape by exploring new market opportunities, staying informed on emerging trends, and tackling crucial challenges to drive success in this rapidly evolving sector.

Revolutionizing user experiences with the magic of AR technology

The augmented reality (AR) industry is witnessing significant growth, propelled by advancements in computer vision, machine learning, and mobile device capabilities. AR overlays digital information onto the physical world, enhancing user experiences and interactions across sectors such as retail, education, healthcare, and entertainment. Despite challenges such as user adoption, hardware limitations, and privacy concerns, continuous innovations in AR content creation, tracking technologies, and device form factors are poised to drive the industry forward, unlocking new opportunities for growth and disruption. Waveup is dedicated to unearthing hidden opportunities in high-growth industries, such as augmented reality, and applying market knowledge to assist our clients in formulating and implementing result-driven growth roadmaps. In-depth industry analytics form the foundation of our services, delivering comprehensive support in the design and execution of growth ventures – from securing funds to scouting for M&A prospects and crafting new market entry plans. Whether your needs are limited to gaining industry insights or you want to receive bespoke guidance, we are here to help you confidently navigate the dynamic Augmented Reality market.

The AR industry is poised for an impressive 15x growth by 2030.


In 2023, a staggering 1.4 billion users will be using AR devices.

Boosted by smartphone proliferation, advertising applications, and immersive experiences

Currently, there are more than 5.2 billion unique mobile users, providing a large potential user base for AR platforms.


67% of advertising agencies report increased utilization of AR in their operations.

31 million

AR smart glasses shipments would reach 31 million units by 2027.


AR startups raised $690M of Venture Capital in 2022

With the largest deals going to:

  • Mobile AR
  • AR Gaming
  • Industrial and Enterprise
  • Retail and E-commerce

Leading AR investors we worked with

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The challenges of AR startups

In the promising yet challenging landscape of AR, companies face distinctive hurdles, if navigated effectively, can lead to substantial rewards.

Regulatory compliance and trust

In the realm of augmented reality, startups often grapple with technological requirements. Ensuring tech steck while building user trust and maintaining efficient performance is a considerable challenge and one of the key factors that influence investor decisions.

Risk management

Managing credit risk is a central issue in the AR industry. Startups must not only develop robust risk assessment algorithms but also continuously refine them in line with changing economic conditions.

Sustaining profitability

Ensuring profitability is a relentless task and AR startups need to consistently innovate and be backed by disruptive growth tactics and efficient business models to convince venture capitalists of long-term profitability.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity wrapped in a winning AR pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for AR startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on your AR endeavor? We're all ears

Our distinctive edge is rooted in our continuous interaction with new and evolving fields, giving us a superior understanding of innovative business designs and growth tactics, revolutionary tech, and the latest industry trends.

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