industry spotlight

Cannabis Cultivation

Explore the cannabis cultivation industry, where agricultural innovation merges with market demand to shape the sector’s promising future.

Cultivating cannabis success

The future of the cannabis cultivation sector is bright, with a huge potential for above-market returns. Tech innovation, sustainability, and customer demand fuel the market growth. Plus, the sector shines bright on investors’ radars, reflecting a significant shift in overall cannabis perception—from a controversial substance to a mainstream component of medical and recreational culture.

Why it matters:

The sector serves as a fertile ground for startups to capitalize on:

  • Sustainable cultivation practices
  • Cannabis genetics and breeding
  • Tech innovations in cultivation
  • Cannabis tourism

Between the lines:

Despite the huge sector’s potential, startups should be aware of the potential challenges like compliance hurdles, competition, and a cannabis startup funding quest.

We’ve worked with numerous blockchain startups, so our team knows what it takes to build a successful and investor-attractive business in this landscape

Secured in funds
Ventures advanced
Industries explored

What we do:

Our expertise lies in securing crucial funding, M&A advisory, and devising exceptional market entry plans and persuasive cannabis cultivation pitch decks.

Go deeper:

Explore our cannabis cultivation market analysis to learn about its trends and challenges and find key advice on attracting investment.

4.5x growth
The cannabis cultivation market will witness a 4.5x growth by 2032.


1K pounds
Of cannabis per year is produced by an average cannabis cultivator in the US alone.

Powered by innovative product development, legalization trends, and consumer demand

Individuals support cannabis legalization.

30 countries

Have legalized cannabis for medical purposes.

Increased interest

In unique terpenes, high-THC hybrids, and cannabinoids like THCV and CBN.


In 2022, cannabis startup funding reached over $90M

Key verticals:

  • Facility infrastructure
  • Genetics and seeds
  • Cultivation technology
  • Research and development

Leading cannabis cultivation investors

Write to us to know more

Challenges cannabis cultivation startups face

To address the following challenges, startups need to have a combination of strategic planning, innovation, and advocacy for industry reform.

Regulatory moats:

The regulatory landscape is an ongoing party with everyone invited: local, state, and federal laws, licensing, zoning, cultivation, packaging, and sales rules.

Why it matters

Usually, non-compliance with the above regulations can result in:

  • Hefty fines
  • Legal penalties
  • Throwing in the towel

Plus, the high cost of compliance poses a barrier to entry for many startups.

What it takes:

  • Onboard legal cannabis cultivation consultants
  • Stay informed about all the upcoming regulatory changes in the sector

Market saturation and competition:

Fierce competition within the sector drives down prices as well as your product’s future profit margin.

Why it matters

  • The red ocean of competition makes it difficult to stand out and maintain profitability, leading to potential business failure.
  • The huge number of startups (over 8K in the US alone) entering the arena significantly overweighs the available cannabis venture capital, raising the bar of VCs expectations.

What it takes:

  • Develop a unique brand identity
  • Focus on niche markets
  • Invest in quality and innovation
  • Establish strong customer relationships and loyalty programs

Access to capital and financial services:

A legal ambiguity surrounds the cannabis market, leading to VCs hesitation and limited banking services—difficulties with opening bank accounts, securing loans, and processing payments.

Why it matters:

The reluctance of cannabis investment firms and banks hinders the ability of startups to:

  • Fund R&D
  • Expand their market presence
  • Maintain their daily operations

What it takes:

  • Play hard to secure cannabis venture capital: craft a robust business plan and a financial model and build a compelling startup story, packing it into a glanceable and digestible deck
  • Leverage blockchain and cryptocurrencies: it can offer you alternative means of securing investments and processing transactions
  • Involve in advocacy and policy change: lobbying for laws can ultimately open up traditional VC and banking avenues

Operational efficacy:

The industry requires sufficient cannabis investments in facilities, equipment, and tech to ensure product quality and compliance. Moreover, managing the supply chain from cultivation to sale is complex and demands operational efficiency.

Why it matters:

Inefficiencies can lead to:

  • Increased costs
  • Lower product quality
  • Delays in product availability
  • Loss of competitive advantage

And it all negatively affects the customer experience and business profitability.

What it takes:

  • Implement lean manufacturing principles
  • Invest in automation and technology
  • Optimize supply chain logistics
  • Collaborate with reliable suppliers
  • Leverage data analytics for decision-making


How to start my own cannabis cultivation business?

Start with researching local regulations and securing necessary licenses and permits. You need to invest in suitable facilities and equipment. Consider various sources of cannabis startup funding, including VCs and cannabis angel investors. Be prepared to develop a cultivation plan, hire skilled staff, and establish supply chain relationships.

How to write a cannabis cultivation and dispensary business plan?

Outline your business model, marketing strategy, financial projections, and operational details. Plus, ensure compliance with industry regulations and address market needs.

How attractive is the industry to potential cannabis investors?

It’s highly attractive. Despite the legal ambiguity surrounding the cannabis industry in general, investors eye promising and innovative solutions that can disrupt the market.

If you are a cannabis cultivation startup, how easy is it to raise funding today?

It’s not a walk in the park, of course, but with a comprehensive startup story, strong GTM strategy and appealing deck, the chances to secure funding skyrocket.

How long does it take to create a pitch deck and financial model?

On average, our team needs two or three weeks to complete all the documentation. However, sometimes we may need more time, yet not more than a month, owing to a hectic schedule and project complexity. For more details, please, contact us.

What are the key mistakes cannabis cultivation startups make in their pitch decks?

Most startup pitch decks fail to communicate their story. They often miss a unique angle that would differentiate them in investor’s minds. Stale visuals and unnecessary data moats—one more widely spread issue. Last but not least is a poor investment strategy and the absence of a competition slide.

How competitive is the cannabis cultivation market?

The competition is fierce, with numerous companies fighting to stand out and carve out a bigger market share.

What services do you provide for investors looking to invest or already investing in cannabis cultivation?

We help investors evaluate cannabis investment opportunities by conducting in-depth research and presenting valuable insights in a clear, visual format. Plus, we offer comprehensive fundraising services to cannabis cultivation ventures and related companies in our portfolio.

Do you provide cannabis cultivation M&A support?

Absolutely! We can help with your M&A goals, whether in the cannabis cultivation space or beyond. We take care of everything, from finding potential deals to evaluating them and ensuring smooth collaborations after the deal is sealed.

Do you make intros to cannabis cultivation VCs?

Yes, we can help you contact cannabis investment firms if your project meets the requirements such as round size, team, product, etc. This service is a part of our comprehensive investor relations package, which includes creating a pipeline of investors interested in cannabis, preparing founders for the intro meetings with them, fostering post-deal communication, etc.

Can I buy a business market analysis for a cannabis cultivation facility?

Of course! Our analysts provide comprehensive market research. It includes industry reports and competitive analysis, all aimed to set you up for success. We use reliable proprietary data to ensure a full grasp of the cannabis cultivation industry, including aspects like market size, competition, and diversity.

Which growth stage of companies have you worked with in the past?

Our team offers growth and fundraising help at every stage of a startup journey, from the Pre-Seed stage all the way through to Series C and beyond.

Building a solution in cannabis cultivation? Get in touch with us

Fuel your next stage of growth with Waveup—your one-stop shop for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design. Leave your email, and let’s chat!

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