Mobile Commerce

Immerse yourself in a fast-growing yet highly-competitive m-commerce industry to learn how to build your presence in the market, raise funding, and handle the hurdles.

The future of e-commerce in your palms

With all eyes on smartphones, it’s no wonder the mobile commerce market is developing in leaps and bounds, poised to hit ~$6T by 2028. And high-speed internet accessibility just adds fuel to the fire. Having already carved a 60% slice of e-commerce sales, m-commerce has not only changed how brick-and-mortar businesses and payment providers operate but also unleashed endless opportunities for startups to capitalize on. The perspectives seem rosy, but…

Navigating success becomes more challenging

M-commerce competition doesn’t know mercy. You either progress and adjust your business tirelessly , or you get swallowed by the top dogs like Amazon and Apple.

Another pressing issue concerns customers’ personal data security. Protected clients, satisfied clients. Ensuring security measures to prevent cyberattacks is vital in terms of customer loyalty, yet implementing them isn’t cheap.

A good plan will go a long way

At Waveup, we’ve already paved the road to numerous m-commerce startups by crafting actionable pitch decks, propelling business growth, and securing more than $2B in fundraising. So we have a good grasp of the path ahead and are ready to level your business up. Based on well-devised m-commerce market research, let’s start the journey right now!

11.3x growth
expect the mobile commerce market to hit $12,601.2B in 2032 compared to $1,109.1B in 2023.


M-commerce market share constitutes 60% of the overall e-commerce sales.


of people have used their smartphones to make a purchase in 2023.


a mind-blowing number of smartphone owners in 2023 as compared to 1B in 2012.


almost every seventh individual uses a smartphone to manage their finances.


In 2022, the m-commerce startups raised $45B in funding

Key verticals are:

  • Mobile Payment Solutions & Mobile Wallets
  • Digital Marketplaces & Mobile Advertising
  • Mobile Shopping Apps & Retail Analytics
  • Mobile Banking and Finance

Leading mobile commerce venture capital firms

Write to us to know more


Obstacles the m-commerce startups face

The bar has never been higher

Mobile users demand fast-loading items, intuitive navigation, and no-less-than-striking design. To meet these ever-growing expectations, mobile commerce startups should ensure a steady financial stream to hire professional designers and devise apps that will entice users to download their apps and make purchases.

The arena of excellence

Allured by the 5X m-commerce market growth, new founders are swarming to it like moths to a flame. The predicted ~$6T by 2028 really strikes, but so does the competition. The ongoing clash between m-commerce big dogs such as Amazon and Apple and the constantly arriving newbies is not for life but for death. Having profound marketing strategies is crucial for startups to surpass rivals and communicate their product’s value.

Privacy labyrinths

The recent skyrocketing of m-commerce has posed a serious issue—data privacy. Most transactions require sharing sensitive information such as addresses, passwords, and financial details, being a tidbit for cybercriminals, a 40% cybercrime victims leap in 2020 shows. Establishing effective preventive measures and protective protocols demands extra funding, a task that proves challenging amid the competitive environment.

How we can help

Fundraising advisory

From diligent industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning mobile commerce pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities in the market and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for m-commerce startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

Learn more


What makes the industry appealing for m-commerce financing opportunities?

The mobile payments have increased, reaching over $2B in 2022, the customers can purchase fast and conveniently, the financial information is protected, and the growing potential of the industry is impressive, being in its onset hit $3.5T in sales in 2021. All these factors make m-commerce highly appealing to venture capitalists.

What is the current size of the m-commerce market, and its potential for future m-commerce startups?

From our comprehensive m-commerce market research, we found that in 2022, the market was valued at an impressive $1,109.1B, having been growing annually at 30% rate since then. The m-commerce industry is skyrocketing, and so do the opportunities for startups, including mobile payment solutions, customer service propositions, mobile commerce platforms, and marketing strategies.

How challenging is it to secure funding for m-commerce startups nowadays?

Despite investors being all ears, the m-commerce startups struggle to secure funds because the market is extremely flooded with the small fish competing against the big whales, causing difficulties for the new entrants to raise m-commerce funding. But startups with unique value propositions, a clear growth strategy, and demonstrated market traction stand a better chance in outwitting rivals.

How long does it take to create a m-commerce pitch deck and a financial model for a m-commerce startup?

The project’s run-time hangs on its complexity and what we’ve got on our plate right now. We usually prepare the materials in about two to three weeks, but sometimes, it might take up to a month. So, it’s best to hammer out time frames individually.

What are the key mistakes m-commerce startups make in their pitch decks?

Often, m-commerce pitch decks don’t lay out a clear investment story. Many of them don’t touch on the burning question—why they stopped on this particular market and at this particular time. On top of that, they fall short in showcasing market traction, a solid go-to-market strategy, and appropriate details on slides, being typically burdened with tech jargon.

What are the main challenges m-commerce startups face, and how are they tackling them?

M-commerce startups face numerous challenges while trying to cement their presence in the market. Some of them are an extremely busy environment, high customer acquisition costs, security-related issues, and market fragmentation. With a persuasive m-commerce pitch deck, a robust market entry plan, and knowledge of how to raise funding, m-commerce startups are able to fight these hurdles.

How competitive is the m-commerce market?

The m-commerce market is fiercely competitive. While giants like Amazon and Alibaba dominate the arena, over 10K budding companies are storming the field, each vying for a slice of this multi-trillion-dollar cake.

What services do you provide for investors who are either considering or have already invested in m-commerce startups?

We sustain comprehensive due diligence of the flourishing m-commerce projects to help investment funds figure out if the opportunity is a diamond in the rough worth digging into. We also assist in end-to-end fundraising support to the partner fund’s portfolio companies.

Do you provide m-commerce M&A support?

Sure thing! We can help you find m-commerce M&A opportunities, devise CIMs, and carry out models for both buy-side and sell-side deals.

Do you make intros to m-commerce VCs?

If the round size, team, product, etc., correspond to the investors’ needs, we can assist you in contacting famous m-commerce VCs. For you to know, this service is only a part of our coherent investor relations pack. We set up founders with investors who’ve got a soft spot for m-commerce, prepare them to hit it off in their initial meet-ups, and ensure everyone’s kept in the know post-deal.

Do you provide comprehensive m-commerce market research on request?

Yes, we do! Our analysts ensure customized m-commerce market research. As this segment is multifaceted, we pay attention to every detail, including competitive analysis and industry reports. Plus, we utilize reliable proprietary data sources to help you wrap your head around the m-commerce scene.

Which m-commerce startup funding stages do you assist with?

We assist not only in guiding the startups through the Seed to Series B funding stages but also ensure help during pre-seed and Series C+ funding rounds, coordinating interaction with the big players and investment funds.

Have an m-commerce project in mind? We are here to help

From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your m-commerce project to new heights. Leave your email, and let’s talk!

Have a project in mind?

Leave your information below and one of our experts will be in touch to schedule a call.

Your name:
*Your email:
*You need help with:
Your project is:
Your current stage:
*Your maximum budget:
How did you find us?

Form submitted successfully.

Unlock in-depth insights with our comprehensive industry report!

Unrivaled coverage

Dive deep into industry research with unparalleled depth and breadth

Data-backed decisions

Equip yourself with the analysis and forecasts essential for strategic planning

Pathway to future-proof insights

Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead

What you get

  • Industry benchmarks: Compare vital financial ratios to gauge business risks effectively
  • Opportunity & threat analysis: Identify and navigate the challenges and prospects inherent in the industry
  • Holistic risk assessment: View the industry from every angle, eliminating blind spots and enhancing strategic decisions
  • Geographic insights: Explore business concentration and global trade nuances to spot unique opportunities
  • Industry competitors & barriers: Recognize key players and understand the challenges new entrants face
  • Credible data presentation: Showcase industry statistics, pain points, and success factors to establish your authority
  • Actionable insights: Transform extensive research into concise, actionable insights for a comprehensive market view
  • Five-year forecasts: Visualize the industry’s growth trajectory and stay prepared for the future