Explore the dynamic world of edutainment and stay informed on emerging trends, and understand critical challenges to position your startup for success in the engaging educational landscape.

Merging education and entertainment to unlock the full potential of learning

The edutainment industry is witnessing a significant transformation driven by the integration of education and entertainment. Gamification, interactive content, and adaptive learning technologies propel market growth, fostering engaging, personalized, and effective learning experiences. As the edutainment industry embraces these innovations, new opportunities for market disruption and expansion are unveiled. At Waveup, we specialize in uncovering the hidden potential within emerging and rapidly expanding industries like edutainment, using market intelligence to empower our clients with the tools they need to create effective growth blueprints. Our services are deeply rooted in comprehensive industry analytics, providing complete support in designing and implementing growth projects, such as fundraising, M&A scouting, and new market entries. Regardless of whether you seek industry insights or full-scope assistance, we are here to confidently guide you through the evolving Edutainment landscape.

Over a billion educational app downloads per year have been recorded on the Apple App Store.


The edutainment industry is poised for rapid expansion and is expected to more than double in the next 5 years.

Fueled by digitalization, learner engagement, and interactive technologies

With a 66%+ global internet penetration rate, digital learning resources have become more accessible than ever.


67% of individuals prefer accessing educational content through their mobile devices.


92% of teachers confirm that technology increases student engagement in the learning process.


In 2022, edutainment startups have attracted $5B from investors

Major deals covering:

  • E-Learning Platforms
  • Educational Games
  • Language Learning

Leading edutainment investors we worked with

Write to us to know more


Key challenges edutainment startups face

In the rapidly evolving edutainment industry, startups face a unique blend of challenges, particularly when it comes to unlocking venture capital funding to secure further growth.

Balancing educational and entertainment values

Striking the right balance between education and entertainment can be a tricky task. If a product leans too heavily on entertainment, its educational value may suffer, and vice versa. Investors are keen on edutainment startups that can demonstrate a strategy for maintaining this balance to ensure the product’s appeal and effectiveness.

Adapting to diverse learning styles

Edutainment products must cater to diverse learning styles, a feature that investors look for. This implies creating content that is universally engaging and effective in imparting knowledge. Startups must illustrate their ability to adapt their offerings to various learner needs and preferences.

Proving long-term user retention

Like other digital platforms, edutainment startups must convince investors of their strategies for long-term user engagement. This is particularly challenging given the competitive nature of the digital space. Startups need to demonstrate how their products will keep users interested and motivated to stick over time.

How we can help

Fundraising advisory

From diligent edutainment industry analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into compelling investment opportunities.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services in edutainment

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Working on an edutainment project and need help? Talk to us

Our unique expertise comes from being consistently exposed to new and developing industries, giving us a deep understanding of unique business models, proven growth strategies, and up-to-date industry trends.

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