Join the revolution of eating habits powered by the plant-based food industry.
The plant-based food industry is hotter than ever. The shift in consumer appetite is fueled by rising environmental, health, and ethical awareness. And the market growth potential of this industry makes it lucrative for plant-based venture capital funds and consumers globally. It reshapes the way we eat and think about food.
The sector provides numerous opportunities for plant-based startups to capitalize on:
In addition to a huge growth potential, the plant-based food industry is full of roadblocks like competition and high investment costs.
We aim to secure necessary financial support, assist with M&A options, and craft impeccable, insightful plant-based pitch decks and business blueprints.
Explore our plant-based food market research to learn about the latest trends, startup challenges, and key strategies for securing investment.
The plant-based food market is expected to quadruple by 2032, hitting a staggering $1855.8B.
Over 42% of consumers are willing to eat more plant-based foods.
Animal farming causes 14.5-16.5% of global greenhouse gasses.
There are over 88 million vegans in the world.
Adopting a vegan diet can reduce the risk of cardiovascular disease by 32%.
Rapid growth and innovations within the plant-based food industry gave rise to a number of trends that shape its future course:
Variety expansion: creating a diverse array of unique, innovative plant-based options.
Natural choices: focusing on foods with transparent ingredient labels and quality sources.
Affordable accessibility: growing consumer demand for cost-effective, available plant-based food options.
Festive choices: implementing plant-based alternatives for special occasions and holidays.
Tech-driven innovations: developing eco-friendly, healthier products that appeal to wider audiences.
Vegan CDB fusion: combining CBD health benefits with culinary innovation.
Why it matters: following industry trends is pivotal for startups as, with this knowledge, they can cater to ever-changing consumer needs, build a broader consumer base, outrun competitors, and convince plant-based venture capital firms to pour money into their projects.
Navigating challenges is a secret key to success.
Plant-based food is a relatively new industry with a huge potential for innovation. Yet, this innovation comes with a significant price tag. It requires newcomers to spend money on R&D, manufacturing, and marketing.
High costs can become a barrier for plant-based meat startups to:
To navigate the capital-intensive nature of this industry, startups can:
Stats: over 40% of individuals claimed their willingness to buy plant-based food.
Many consumers aren’t aware of plant-based products, their benefits for health, and environmental effects. That’s why startups should aim to communicate these values for the industry to grow, their business to expand, and our future to become more sustainable.
To educate the broader audiences, plant-based meat startups should:
Yes, the plant-based industry is still in its onset. Yet, it has already become a battleground where every early bird is vying for the first worm.
Stats: there are over 1.2K top vegan startups nowadays.
The inability to get a competitive edge may result in:
To stand out from the crowd, plant-based startups need to:
Many investors are still unfamiliar with the plant-based food industry. And it leads to skepticism and hesitation about its profitability and growth potential.
Failing to secure venture capital, plant-based food startups may face:
Must-have for startups to do to become investors’ darling:
This industry is increasingly interesting for plant-based venture capital firms because it’s a relatively new and enchanted sector with a lot of room for innovation. Plus, it has a rapidly growing market.
There are a number of significant roadblocks on the startup’s way to securing plant-based food funding. Yet, the good news is that the process becomes much easier.
Normally, it takes our team two or three weeks to complete everything. Yet, it may take us a bit longer in case we have a lot on our plate.
Most plant-based pitch decks don’t have a compelling investment storyline. Plus, they fail to showcase their business strategies and financial models effectively. Founders may overdose slides with technical information, skipping such pivotal aspects as competition analysis and team presentation.
According to our plant-based food market research, it’s a highly competitive sector. Despite being an emerging market, it’s already brimming with numerous startups and top industry players.
Our team helps investment funds dig deep into promising plant-based food projects through comprehensive due diligence, ensuring they’re not supporting the wrong initiative. Additionally, we ensure full-fledged fundraising support for our partner fund’s associated companies.
Definitely! Whether you need to identify plant-based M&A opportunities, create a CIM, or require a model for buy-side and sell-side deals, we are at your service.
Absolutely! We help link you up with the right esports venture capital firms. By assessing your project’s team setup, round size, and product, we’ll guide you in partnering with investors throughout the entire deal and beyond.
Certainly! We provide tailored insights into the plant-based food sector. Our research encompasses in-depth industry evaluations, competitive analyses, and comprehensive market surveys for you to get a distinctive edge. Leveraging reliable data sources, we ensure you understand the intricacies of the plant-based food landscape, covering its potential and hurdles.
Our team specializes in helping plant-based food companies grow from the early Seed stage to the Series B stage. We also assist startups at the pre-seed and Series C+ stages and cooperate with established companies and investment funds.
From end-to-end fundraising support to M&A advisory and growth hacking, Waveup will help catapult your plant-based food project to new heights. Leave your email, and let's talk!
Dive deep into industry research with unparalleled depth and breadth
Equip yourself with the analysis and forecasts essential for strategic planning
Understand today’s trends and anticipate tomorrow’s shifts to ensure your business stays ahead