Smart Building

Smart building is redefining how we design and operate buildings. Stay competitive by building and investing in innovative solutions, leveraging emerging trends to drive success in this dynamic market.

Revolutionizing urban spaces with the modern era of buildings

The smart building industry is undergoing a dynamic change powered by the integration of cutting-edge technologies and sustainability demands. IoT, AI, and energy management solutions are shaping the smart building market, leading to more efficient, eco-friendly, and comfortable living and working spaces. As the sector adapts to these advancements, new possibilities for innovation and market disruption arise. Waveup is dedicated to unearthing hidden opportunities in high-growth industries, such as Smart Building, and applying market knowledge to assist our clients in formulating and implementing result-driven growth roadmaps. In-depth industry analytics form the foundation of our services, delivering comprehensive support in the design and execution of growth ventures – from securing funds to scouting for M&A prospects and crafting new market entry plans. Whether your needs are limited to gaining industry insights or you want to receive bespoke guidance, we are here to help you confidently navigate the dynamic market.

The smart building industry is expected to grow 4x by 2030.

Of smart building spending will go to nonresidential properties.

Fueled by energy-efficient solutions, technological advancements, and growing demand

Approximately 220 million buildings, which account for 75% of the total building stock, are currently not energy-efficient.


The global count of smart buildings is expected to increase almost 3x from 45 million to 115 million by 2026.


Infrared sensors automate lighting and HVAC management, saving energy by up to 35% with smart technology.


VC funding for smart building startups reached $5.9 billion in 2022

Major deals over the last 2 years covered:

  • AI face recognition
  • Image recognition
  • Energy efficiency

Leading smart building venture capital firms

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The challenges of smart building startups

Despite its huge potential, the smart building industry has its unique venture capital related challenges that startups need to navigate effectively to secure investment and achieve growth.

Establishing clear ROI

Investors seek to understand the return on investment (ROI) before backing a smart building startup. These startups need to define and quantify the benefits of their solutions, such as energy efficiency or increased tenant comfort, and translate these benefits into a clear financial value.

Managing high initial costs

The high initial investment required for smart building technology can deter potential investors from entering the project. Startups must develop sound financial strategies and business models that justify these costs and demonstrate long-term profitability and compelling exit opportunities.

Addressing interoperability issues

The integration of various systems and devices is crucial in smart building solutions. Startups need to address potential interoperability issues and show their ability to seamlessly integrate their solutions with existing building management systems and IoT devices.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunity framed in a winning smart building pitch deck.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services for smart building startups

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Industries we work with

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Our unique value proposition lies in our constant exposure to new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.

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