industry spotlight


Discover the hospitality industry, where the shift to personalized service and sustainability meet the latest tech, changing how we experience hotels, restaurants, and journeys.

Elevating guest experience

The hospitality industry is reaching new heights with the rise of global tourism, digital solutions, and evolving consumer preferences. High returns on luxury accommodations, experiential travel, and tech innovations draw investor interest. Innovations like smart, seamless in-room experiences, including voice-controlled amenities and personalized climate preferences, project robust market growth over the coming years.

Why it matters:

There are many investment opportunities for hospitality startups:

  • Robots for housekeeping
  • VR/AR in the hospitality industry
  • Staycation memberships
  • Guest service chatbots

Between the lines:

With opportunities come challenges. Prepare to tackle regulations, funding, competition, high costs, and shifting guest expectations.

At Waveup, we’re experts in the hospitality funding race, turning startup projects into profitable ventures

Secured investments
Ventures assisted
Fields scrutinized

What we do:

Our team helps with fundraising, investor-appealing pitch decks, robust business plans, and M&A opportunities.

Go deeper:

Investigate our hospitality market research for current trends, insights, challenges, and tips to attract investors.

2.5x growth
By 2032, the worldwide hospitality sector is forecasted to reach $10.77T.


Hotels are available throughout the United States.

Powered by tech advancements, surge for personalized service, and sustainability

Travelers prefer contactless check-in and checkout options.


Hotels offer virtual tours of their properties.


Travelers are members of at least one hotel loyalty program.


In 2023, startups in the hospitality industry raised $1.13B in funds

With major deals covered in:

  • Food & beverage (F&B)
  • Event services
  • Spa & wellness
  • Ancillary services

Leading hospitality venture capital firms:

Write to us to know more

Hospitality industry challenges

Here are the key hurdles that hospitality companies have to overcome.

Fundraising race:

Hospitality startups often require large upfront capital for property, renovations, and staff. Venture capitalists may hesitate to invest in such asset-heavy businesses.

Why it matters

Lack of proper financing makes it hard for startups to:

  • Build a robust business model
  • Scale their business
  • Onboard new staff
  • Gain a competitive edge

What it takes:

  • Craft an investor-appealing deck to showcase a clear investment story, unique value proposition and market opportunity
  • Highlight operational efficiency to minimize costs and maximize margins
  • Prepare an effective investor outreach strategy to identify your target investors and their investment criteria

High competition:

The hospitality industry is highly competitive, with new businesses constantly entering the market. Startups may struggle to differentiate themselves and build a loyal customer base.

Why it matters

The inability to stand out can lead to:

  • Low customer acquisition and revenue
  • Difficulty building brand awareness
  • Reduced bargaining power

What it takes:

  • Target a niche market with unmet needs of travelers and tailor your offerings to cater to them
  • Leverage technology to improve efficiency, personalization, and guest interaction
  • Use analytics to understand customer preferences, optimize pricing, and track marketing effectiveness
  • Develop a solid customer base through loyalty programs, exclusive offers, and personalized communication

Technological disruptions:

Keeping pace with tech advancements can be expensive for startups with limited resources and expertise.

Why it matters:

Problems with tech advancements mean:

  • Losing market share
  • Higher costs
  • Customers churn
  • Data breaches

What it takes:

  • Invest in property management systems and data analytics tools for security
  • Invest in R&D to explore and implement innovative solutions
  • Comply with regulations to ensure your systems adhere to them
  • Partner with tech companies to access innovative solutions at a lower costinvestor outreach strategy


Staff retention:

The hospitality industry has historically struggled with high turnover rates due to high demand and lower wages. Finding and retaining qualified staff requires significant capital and time, ensuring a high level of customer experience.

Why it matters:

Understaffing creates a domino effect, like:

  • Limited capacity
  • Poor guest service
  • Hindered business reputation
  • Limited funding

What it takes:

  • Foster a respectful work environment with opportunities for growth and recognition
  • Provide training programs to equip staff with the skills they need to succeed
  • Implement technology to streamline tasks and reduce workload
  • Build a strong employer brand through social media and online platforms to showcase the startup as a great workplace
Looking to get into the hospitality industry? Reach out, and let's talk!

Whether you're looking for fundraising support, outsourced M&A advisory, growth strategy consulting, and presentation design, Waveup is your one-stop shop for that and more. Leave your email, and let's discuss your project!

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