Transform the world of video content creation by exploring new trends, seizing emerging opportunities, and addressing critical challenges to elevate your startup in this ever-evolving industry.

A new era of visual communication with groundbreaking video solutions

The video industry is witnessing a significant transformation driven by the integration of cutting-edge technologies and evolving consumer habits. AI-powered content creation, interactive streaming, and immersive experiences propel market growth, leading to a more engaging, personalized, and on-demand video landscape. As the video industry capitalizes on these advancements, it unveils new prospects for innovation and market disruption. At Waveup, we discover such untapped opportunities in emerging and high-growth industries including video content, and leverage market intelligence to help our clients identify and build actionable blueprints for growth. With deep industry analytics at the core of our services, we provide end-to-end support in designing and executing growth projects – from fundraising to M&A scouting and new market entry strategies. Whether you’re just looking for industry insights or interested in tailored support, we’re here to help you navigate the modern Video content market with confidence.

86% of businesses leverage the power of video as a sales tool.


Of Millennials spend 10-20 hours per week watching videos.

Accelerated by technological advancements and global audience expansion

The number of viewers worldwide increased from 2.8 billion in 2019 to an estimated 3.5 billion in 2023.


Online videos would make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.


Favor online video over live TV, and by 2025, half of those under 32 won’t have a paid TV subscription.


In 2022, video startups attracted $4B from investors

With the key verticals being:

  • Sports content network
  • Social broadcasting
  • Video performance monitoring

Leading video venture capital firms

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The challenges of video startups

Despite the remarkable growth and transformative potential of the video industry, market actors must remain alert to possible risks and distinct challenges to secure funding and flourish in this rapidly evolving landscape.

Measuring business performance

Steering your business in a blossoming industry can often be a challenging endeavor. Given the scarcity of well-established yardsticks and the unclear nature of significant metrics, the process of decision-making can be a complex and time-intensive task.

Attracting capital

Companies must master the art of crafting a compelling video pitch deck that emphasizes community-driven flywheels, efficient unit economics, and a strong value proposition. This strategic storytelling approach is crucial for attracting investment and securing successful VC fundraising in this dynamic industry.

Driving growth

While there are a variety of proven go-to-market tactics and growth frameworks available, companies often struggle to identify the most suitable strategy and answer two main questions – when should we scale and how fast?

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into a compelling investment opportunities.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our investment consulting services in the video industry

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Building a novel solution? Get in touch with us

Our unique value proposition lies in our constant exposure to new and developing sectors, powered by an unparalleled acumen at the intersection of cutting-edge business models, disruptive growth strategies, and the latest industry trends.

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