industry spotlight


Enter the payments industry where mobile wallets, contactless payments, and instant transfers are changing how we manage money.

Payments industry overview

The payments industry is growing. Fueled by a shift to digital transactions and the demand for secure, frictionless payments, it is thriving alongside the growing global fintech market, projected to reach $305.7 billion by 2025. The consumer and business interest in online, mobile, and contactless payment methods rises, so does the attention of investors to startups that offer such solutions.

Why it matters:

This shift has spurred startups to enter the expanding market and capitalize on:

  • Frictionless checkout
  • Inventory management software
  • Blockchain
  • Healthcare payments

Between the lines:

There is big potential and big hurdles in this dynamic financial scene. Prepare for regulatory, competition, and trust-building challenges.

At Waveup, we’re experts in the payments funding race, turning startup projects into profitable ventures

Secured investments
Ventures assisted
Fields scrutinized

What we do:

Our team helps with fundraising, investor-appealing pitch decks, robust business plans, and M&A opportunities.

Go deeper:

Check out our payments industry research to learn current trends, insights, challenges, and tips to attract investors.

3x growth
The global payments market is expected to almost triple by 2032.


Smartphone users globally make in-store mobile payments.

Driven by the surge in contactless payment, open banking, and BNLP transactions

Gen Z users make global BNPL transactions.


Users are eager for faster checkout times and more payment options.


Consumers globally want more transparency and control over payment data security.


Payments startups raised $3.62B in funds in 2023

Key verticals where funds flow:

  • Cross-border payments
  • P2P Payments
  • Payroll
  • B2B payments

Leading payments venture capital firms

Write to us to know more

Payments industry challenges

Discover potential risks with practical insights and tips on how to tackle them.

Cybersecurity threats:

As the digital payments industry becomes the norm, cybercriminals develop ever-more sophisticated methods to exploit vulnerabilities in payment systems. Data breaches, phishing attacks, and account takeover attempts hinder consumers and businesses.

Why it matters

Problems with security mean:

  • Loss of consumer trust
  • Reputational damage

What it takes:

  • Implement robust security strategies, like multi-factor authentication, tokenization, and encryption, to prevent unauthorized access
  • Invest in advanced fraud detection systems with ML capabilities to identify and block suspicious activity in real-time

Regulatory compliance:

The payments industry is heavily regulated, with requirements varying by region. Complying with Know Your Customer (KYC) and Anti-Money Laundering (AML) standards can be time-consuming and expensive.

Why it matters

Difficulties with regulations lead to:

  • Hefty fines
  • Operational disruptions
  • Limited scalability

What it takes:

  • Invest in compliance management systems to streamline tracking regulations and managing reports
  • Collaborate with regulatory bodies to stay ahead of upcoming changes and get clarification on complex rules

Fundraising hurdles:

Payment startups need solid upfront capital to build secure systems, acquire users, and compete with established players.

Why it matters:

Lack of financial support means:

  • Slow product development
  • Limited user acquisition
  • Difficult talent acquisition
  • No scalability

What it takes:

  • Develop a solid value proposition to clearly show how you solve a specific problem for a defined audience
  • Demonstrate traction to show user growth, partnerships, or early revenue and build investor confidence
  • Craft a compelling pitch deck and an effective investor outreach strategy

Tech advancements:

Rapid technological advancements, such as those in the blockchain payment industry and fintech, are reshaping the payment landscape and increasing the demand for secure payment experiences.

Why it matters:

Difficulties with tech advancements mean:

  • Failure to innovate
  • Revenue decline
  • Limited scalability

What it takes:

  • Collaborate with the fintech institutions to leverage their expertise and technologies
  • Invest in R&D to explore DLT, AI, and IoT to develop next-generation payment solutions and maintain market competitiveness


What is the role of AI in the payments industry?

AI streamlines processes and enhances security. It’s mainly used for fraud detection, risk management, and customer experience improvement through chatbots and personalized recommendations.

How attractive is the industry to potential payment investors?

It is a very attractive sector, due to the growing demand for e-commerce and mobile wallets, which makes it a prime investor target.

If you are a payments startup, how easy is it to raise funds today?

Raising funds for payments startups is not a walk in the park nowadays. Recent downturn in venture capital for fintech globally impacts the payments industry too.

How long does it take to create a pitch deck and financial model for a payments startup?

Normally, it takes our team about 2-3 weeks to complete all necessary documents. But in some cases, it could take up to a month. Get in touch for further details.

What are the key mistakes in pitch decks in payments startups?

The main problem is the absence of an investment story that connects all the slides. Showing only graphs, numbers, and charts isn’t the best way to secure funding. Investors will feel bored and skip to a more appealing project with a persuasive narrative, a solid competitive moat, significant traction, a solid business plan, and a unique value proposition. Thus, ensure you have all this in your deck.

How competitive is the payment market?

The payment market is fiercely competitive. While traditional players like Visa and Mastercard dominate, fintech startups offer faster, cheaper, and more secure solutions, forcing innovation across the industry.

What services do you provide for investors looking to invest or already investing in the payments sector?

We help VCs scrutinize their investment opportunities within the payments industry through detailed due diligence. Besides, comprehensive fundraising services are available for our partner fund’s portfolio companies.

Do you provide payments startup M&A support?

Sure thing! Our team provides comprehensive M&A support within the payments sector and beyond. Our service package includes searching for the most relevant deals, assessing their value, and ensuring smooth collaboration post-deal.

Do you make intros to payments startup VCs?

We help you reach payment VCs if your project meets their requirements concerning round size, team, and product. Our comprehensive investor relations package covers investor networking, preparation for initial meetings, and maintaining communication post-deal.

Do you have data or research available to purchase on the payments market?

Of course! Our analysts provide comprehensive payments market research. It includes industry reports and competitive analysis, all aimed to set you up for success. We use reliable proprietary data to ensure a full grasp of the payments industry, including market size, competition, and diversity analysis.

Which growth stage of companies have you worked with in the past?

We provide growth and fundraising support for payment ventures, from Pre-Seed through Series C and beyond.

Start your growth journey with us

Stepping into the payment landscape? We know the way. From end-to-end fundraising support to outsourced M&A guidance and growth blueprinting, Waveup will help you accelerate your journey to success. Drop us your email, and let's talk!

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