INDUSTRY SPOTLIGHT
Digital shopper engagement
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Digital shopper engagement industry overview
As digital shopper engagement is revolutionising the retail industry, retailers are adopting technology to engage with customers in a more personalised and interactive way. This is achieved through social media, mobile apps, augmented reality (AR), data-driven marketing and many other ways to improve the shopping experience, online and in-store. As consumer expectations of digital experience are growing, retailers are investing more in various strategies to gain and keep consumer attention.
Why it matters:
Due to the vital part that digital touchpoints play in determining whether or not a customer buys a product, shopper engagement is a crucial factor in driving sales and loyalty. Better engagement with electronic instruments results in better relationships with shoppers, which for many aspects of the business today is the key to long-term retention and market share.
- The market for digital customer engagement solutions worldwide is projected to exceed $30 billion by 2025.
Between the lines:
Digital shopper engagement is more than just a matter of mastering technology: it is about understanding how and why consumers behave the way they do. Retailers must dance between the constructs of personalisation and privacy, ensuring that all their digital tactics exist in harmony with customer data, but also deliver something of value.
- Combined with the accurate prediction of customer needs and preferences offered by artificial intelligence and machine learning in digital engagement tools, conversions are higher.
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Go deeper:
Explore our Digital shopper engagement market analysis to learn about the latest trends, startup challenges, and key strategies for securing investment.
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