Social Commerce

Identify new market opportunities, stay informed on the latest trends, and discover the most recent industry advancements to set yourself apart from the competition in the thriving social commerce market.

Transforming the online marketplace through the power of community

The social commerce industry is experiencing a transformative shift driven by the convergence of social media and e-commerce. Influencer marketing, AI-powered recommendations, and livestream shopping propel market growth, resulting in more engaging, personalized, and seamless shopping experiences. While the sector embraces these innovations, new opportunities for disruption and market expansion emerge. At Waveup, we discover such untapped opportunities in emerging and high-growth industries, including social commerce, and leverage market intelligence to help our clients identify and build actionable blueprints for growth. With deep industry analytics at the core of our services, we provide end-to-end support in designing and executing growth projects – from fundraising to M&A scouting and new market entry strategies. Whether you’re just looking for industry insights or interested in tailored support, we’re here to help you navigate the modern Social Commerce landscape with confidence.

The social commerce industry is poised for significant expansion, with a projected sevenfold growth from 2022 to 2030.


It is expected that social commerce will double its share of total e-commerce sales, reaching 5.2% by 2025.

Driven by social media expansion and accessibility

Of global Internet users use social media platforms.

Every 2nd

Buyer says they are more likely to purchase from a small business through social commerce versus online shops.

2 hours

Live shopping event on TikTok brings in more than a weekly sales at a flagship store.


Social commerce startups raised $8B in capital in 2021 across 109 deals

With major deals covering:

  • Live commerce
  • Omnichannel platforms
  • Logistics platform

Leading social commerce investors we worked with

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The challenges of social commerce startups

In the burgeoning social commerce industry, companies need to address specific risks to successfully navigate the landscape and secure sustainable growth.

Competing in a crowded market

Startups in social commerce face intense competition and must differentiate through unique features, personalized experiences, and innovative marketing. Building a strong brand, fostering loyalty, and staying ahead of trends is vital in a competitive landscape.

Building a compelling narrative for investment

Social commerce startups must master the art of crafting a compelling social commerce pitch deck that emphasizes community-driven flywheels, efficient unit economics, and a strong value proposition. This strategic storytelling approach is crucial for attracting investment and securing successful VC fundraising in this dynamic industry.

Driving growth in a rapidly changing environment

Social commerce startups face the challenge of identifying the right strategies and timing for scaling. Adapting to rapidly changing technologies, consumer behaviors, and competitive landscape can come as a significant hurdle.

How we can help

Fundraising advisory

From diligent business analysis to storytelling and financial forecasts, we’re helping founders crystallize and structure key business fundamentals and translate them into compelling investment opportunities.

Due diligence and portfolio support

Evaluating potential investments, conducting thorough due diligence, and supporting portfolio companies on their new fundraising rounds.

Established companies
Growth hacking

Discovering social commerce market opportunities and developing execution strategies to build actionable and scalable blueprints for growth.


Unlocking your next stage of growth

Waveup is a leading global advisory empowering companies to fuel growth, attract investments, and secure strategic partnerships.

We turn data into business insights that drive results, helping companies excel in the competitive B2C and B2B spaces across 50+ verticals, discovering and catalizing opportunities for growth.

Our social commerce investment consulting services

Market intelligence

Fundraising support

Pitch decks

Financial models

Investor research

Growth consulting

Go-to-market strategies

Marketing/sales materials

Design support

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Have a social commerce startup in mind? Talk to us

One of our unique advantages lies in our constant exposure to new & emerging industries and sectors, thus giving us unparalleled expertise in the areas of innovative business models, disruptive technologies, and the latest industry trends.

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