INDUSTRY SPOTLIGHT
Nutrition
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Dietary Supplements industry overview
The nutrition industry is a broad and vibrant arena, encompassing everything from basic food products to cutting-edge nutritional supplements. Increasing health consciousness among consumers is driving demand for products that claim to enhance wellness, longevity and disease prevention. The nutrition industry is a vast and diverse arena, where new trends such as personalisation, ‘clean label’, plant-based and the use of technology to encourage and optimise dietary habits, are driving demand. In 2024, the nutrition market is forecast to be worth more than $800 billion, showing that it is an essential part of the broader wellness economy.
Why it matters:
Nutrition is the underpinning of both individual health and public wellbeing, impacting everything from athletic performance to mental health.
- Health Outcomes: Good nutrition helps prevent chronic diseases – including obesity, diabetes and heart disease, all of which are leading causes of death worldwide.
- Healthy market: A focus on health fuels growth in the nutrition industry, with important opportunities for innovation in functional foods, dietary supplements and personalised nutrition services.
- Consumer Trends: Increasing consumer demands for openness, sustainability and individuality in the food product will drive market research in the food industry.
Between the lines:
Several key trends are shaping the future of the nutrition industry:
- Personalised nutrition: advancements in technology and data analytics are allowing dietary advice to be more tailored to a person’s genes, lifestyle and health goals.
- Plant-Based and Sustainable Eating: There is a growing trend towards plant-based diets, partly driven by the health-food movement and partly driven by environmental concerns. This has accelerated the search for alternatives to animal proteins, which has also pushed for sustainably grown ingredients.
- Functional Foods and Supplements: Consumers want foods and supplements that do more than nourish – and those that promise to support specific health outcomes (eg, gut health, cognition or immunity) are becoming more popular.
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What we do:
We help to secure necessary venture funding, find profitable M&A options, and craft impeccable Nutrition pitch decks and business blueprints.
Go deeper:
Explore our Nutrition market analysis to learn about the latest trends, startup challenges, and key strategies for securing investment.
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